Warner Music Group is partnering with online video ad company Outrigger Media to help secure advertising and brand sponsorship for its artists. The popularity of music videos, photos, social networking and blogs has strengthened the relationship between artist and the online audience they attract.
?This new partnership enables us to leverage Outrigger's ad targeting platform to effectively exploit key audiences," says Michael Nash, executive vice president of Warner Music Group.
Outrigger Media works with a range of marketers and web video publishers including Next New Networks, Transpera, Veoh and Vuguru.
StrategyEye's related categories: Advertising Delivery - Internet, Music Publishers
StrategyEye's related companies: Warner Music Group
