MySpace is outsourcing some of its local advertising, marketing and promotional operations for international markets to Fox International Channels (FIC). MySpace’s News Corp-sibling will run operations in Argentina, Brazil, Spain, Italy, Poland, Mexico and Turkey in what CEO Own Van Natta says is the ?first result of our international operational review?.
Van Natta says the move will add to savings achieved through brutal cuts to MySpace’s overseas workforce announced last month. He says it will also allow MySpace to use FIC’s expertise in international markets.
StrategyEye's related categories: Advertising Delivery - Internet, Social Networks - Consumer
StrategyEye's related companies: News Corporation, MySpace
