Warner Brothers has emerged as the sole bidder for bankrupt videogame publisher, Midway Games, which owns the Mortal Kombat franchise. Warner is expected to buy Midway for as little as USD33m, after Midway's attempts to start a bidding war failed.
Warner recently acquired three other game production companies and hired industry veteran Martin Tremblay as the president of its games division. Trembly says: "Building a company takes time. We have one of the most efficient distribution channels in the world. We have strong intellectual properties. But we're missing a third piece: talent."
The addition of Midway to its Interactive Entertainment division could help Warner Brothers compete in the video game market. Walt Disney and MTV Networks have both invested hundreds of millions of dollars in video games in an effort to reach younger audiences and tap into a rapidly expanding market.
StrategyEye's related categories: TV Channels - Music TV, Film Producers, Animation Producers, Games Publishers
StrategyEye's related companies: Midway Games Inc, The Walt Disney Company, Warner Bros. Entertainment Group, MTV Networks
