Ad network Tumri has raised USD10m in a second funding round from Time Warner Investments, Accel Partners, Tenaya Capital and Shasta Ventures. The startup has also secured a USD5m debt commitment from Silicon Valley Bank.
Tumri allows brands to tweak parts of their ads, such as the art or tagline, in order to suit a specific audience. Its platform also lets advertisers track the performance of each individual part of an ad among a given audience. Tumri’s clients include Hewlett-Packard, Sears and Intercontinental Hotels Group.
StrategyEye's related categories: Advertising Delivery - Internet
StrategyEye's related companies: Silicon Valley Bank, Shasta Ventures, Tumri, Accel Partners, Time Warner, Tenaya Capital
