Bebo is partnering with AOL Latino and Hearst Digital in a bid to attract Latinos users in the US. Content from AOL Latino will include bilingual news, music and entertainment, while Hearst will provide videos, photos and polls from its site MisQuinceMag.com.
AOL is keen to expand Bebo’s 22m current users by broadening its appeal in the US with new forms of content. But the site faces competition from a number of social networks including MyGrito.com, LatinosConnectedand Salsalicio.us.
StrategyEye's related categories: Print Publishers - Newspapers & Magazines, Social Networks - Consumer, News Aggregators & RSS
StrategyEye's related companies: Bebo, AOL, Hearst Corporation
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