Omnicom and FAN team up to attract marketers

The Fox Audience Network (FAN) and Omnicom are working together to produce Living Segments, an online ad targeting and buying platform, in the hope of raising their profiles. The project expands on FAN's current network, which at present enables clients to bid on inventory related to specific demographics.

Omnicom is set to benefit from FAN's suite of advertising tools, while FAN hopes to take advantage of Omnicom's established reputation. FAN is reportedly set to explore partnerships with other major agencies.