Toys ?R? Us, owner of the largest toy store in the world, has bought three websites from bankrupt retailer The Parent Company. EToys.com, BabyUniverse.com and EPregnancy.com will join Toys ?R? Us’ two existing sites as the company attempts to expand its web portfolio.
?eToys.com is a highly respected brand with a rich heritage of innovation and growth, and we look forward to championing the next phase of its evolution,? says Jerry Storch, Toys ?R? Us chairman and CEO.
The purchase comes as the toy retail industry suffers the effects of the economic climate. Top US toy manufacturers Hasbro and Mattel saw the weakest Christmas sales in decades, posting significant Q4 declines in profits.
Toys ?R? Us reported a 3.4% drop in year-on-year sales for the holiday season.
StrategyEye's related companies: BabyUniverse
