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CBS to run Yahoo!'s internet radio

Tags: Yahoo! Inc., Internet Radio, Radio, CBS Corp., CBS Radio, Advertising & Promotion, Marketing, AOL, Yahoo!, Marie Laigneau

2008-12-10 13:22:11.0

CBS Radio is taking over ad sales for Yahoo!'s internet radio service, Launchcast. Stations from both companies will be combined next year, allowing CBS to serve ads on 150 additional radio channels. Earlier this year, CBS struck a similar deal with AOL’s 200 web radio stations. The firm hopes to increase revenues by bulking ad sales over a large range of web stations from AOL, Yahoo! and CBS Radio.

StrategyEye's related companies: AOL, Yahoo!, CBS Radio

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