Social network Sneakerplay to close

Tags: Site, Social Networking, Online Communications, Marketing, Advertising & Promotion, Electronic Arts, Microsoft, Nike, George Mitton

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2008-12-03 13:11:02.0

The founders of Sneakerplay, a social network aimed at sneaker enthusiasts, are aiming to sell the site, blaming a lack of executive involvement. Despite sponsorship and support from brands such as Adidas, Nike, Electronic Arts and Microsoft, the two-year-old network never achieved high user figures. Visits to the site are declining, leading tech blog TechCrunch to predict that the site will soon shut down.

StrategyEye's related companies: Electronic Arts, Nike, Microsoft

 

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