California-based internet ad firm WebVisible has acquired rival ad firm Adapt Technologies, a search ad software developer based in Pasadena. Financial details of the deal were not disclosed.
WebVisible was founded in 2001 and develops locally focused interactive advertising tools with cost-per-action tracking. It has raised USD17m in funding, most recently USD12m in a second round from Redpoint Ventures in March of this year.
Adapt develops the Adapt SEM pay-per-click marketing solution. With the acquisition, WebVisible hopes to leverage Adapt's management software with its own platform, expanding the range of control and analytics options offered to clients
StrategyEye's related companies: WebVisible
