News Corp's MySpace is set to offer access to prime-time TV programmes and other original content with its new ad-supported video player application, MySpace Primetime. The free downloadable player provides MySpace users with access to content from Hulu, Sony and Warner Bros.
MySpace users can also share and search for programmes and embed shows into their homepages and profile pages. Primetime, developed as part of a partnership with Sony, Warner Bros and Hulu, is expected to increase MySpace's ad revenue.
"[With Primetime], video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered, watched and shared," says Jason Kirk, MySpace VP of video and entertainment. "Advertisers that rely on our ad solutions will be happy with the flexibility of this application."
The company claims Primetime can "monetise 152m pages with video content". comScore estimates that MySpace reaches 76m people in the US each month. However, monetising 152m pages is theoretically possible only if all MySpace users in the US downloaded and installed the player on both their homepages and profile pages, reports GigaOm.
Primetime is ad-supported through MySpace companion display, ticker, pre-roll and post-roll ads.
StrategyEye's related companies: News Corporation, Sony, Warner Bros. Entertainment Group, Hulu, MySpace
