BNET Feature Package
Smart Business for Tough Times
Businesses need to play both offense and defense to survive a serious downturn. Here are 12 tactical moves to consider now.
As the recession deepens, businesses are scrambling to adapt. Some are in serious trouble and looking for a lifeline. Others in better shape are searching for smart ways to take advantage of soft markets or weakened competitors. From either perspective, these are times that test a company’s resilience and savvy. Those who make smart decisions now can survive — and may even come out ahead.
To sharpen your strategic thinking, we’ve gathered a set of tactical plays on both sides of the ball.
Play Defense
Refinance Your Debt
Prioritize Your Debt
Raise Cash Through “Factoring”
Sell Off Non-Critical Assets to Raise Cash
Price Optimize for Your Best Customers
Rebalance Compensation from Top to Bottom
Play Offense
Land a Private Placement to Fund Critical Investments
Exploit Revolving Credit
Take Advantage of Training Programs
Cherry Pick Top Talent Away from Rivals
Double Down on Strategic Advertising
Capitalize on Affordable Luxuries
- Refinance Your Debt
- Prioritize Your Debt
- Raise Cash Through “Factoring”
- Sell Off Non-Critical Assets to Raise Cash
- Price Optimize for Your Best Customers
- Rebalance Compensation From Top to Bottom
- Land a Private Placement to Fund Critical Investments
- Exploit Revolving Credit
- Take Advantage of Training Programs
- Cherry Pick Top Talent Away from Rivals
- Double Down on Strategic Advertising
- Capitalize on Affordable Luxuries
