BNET Feature Package

Marketing Secrets of Campaign '08

The savviest marketing tactics from this year's candidates that any business could — and should — steal for themselves.

Many of us might have battle fatigue from this year’s longer-than-ever presidential campaign. But don’t tune out the tactical analysis just yet. Marketing a candidate is simply that — he or she is selling a product, a brand, and a message, not unlike any other product or service. Political campaigns, in fact, can teach private sector marketers more than first meets the eye.

Here’s a look at what the 2008 candidates have done — or are still doing in the home stretch — that businesses can steal for their own marketing playbooks.