BNET Video

Special Reports

Now Playing:

Facebook COO Sees Economic Models Changing on the Web

Sheryl Sandberg: Web Shifting from Information Web to Social Web

At the Web 2.0 Summit in San Francisco, Facebook COO Sheryl Sandberg talks about the how the Web usage patterns are shifting from an information model to a more social model, which benefits Facebook rather than Google. In the future, she adds, more Web users will glean referral information from friends rather than strangers.

1 Comment

See Full Transcript

Tags: Web, Facebook, COO, Channel Management, Web 2.0, Marketing, Internet, Web 2.0 Summit

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    johooo

    11/05/09 | Report as spam

    RE: Facebook COO Sees Economic Models Changing on the Web

    gee asking the COO if they compete better for eyeballs .. and she says yes. That IS news

    How exactly does Facebook make money? Will "friends" become promoters, and get a fee? If they do what is "power of friends" as honest brokers of preferences?

    Is Facebook a free utility? Or a marketing channel?

    Google struggled withthis dilemma in search, and succeeded with boundaries - noted paid search results. Which of my "friends " will honestly do the same?

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Facebook COO Sees Economic Models Changing on the Web

At the Web 2.0 Summit in San Francisco, Facebook COO Sheryl Sandberg talks about the how the Web usage patterns are shifting from an information model to a more social model, which benefits Facebook rather than Google. In the future, she adds, more Web users will glean referral information from friends rather than strangers.

>> We had a period of stability I suppose you could say of about 5-8 years or so where search was king in terms of distributing the attention of people around the internet ecosystem. People are noticing if you have sites that the referral logs are increasingly Facebook, Twitter and other sharing sites. You must have noticed that while you were at Google.

>> I did notice that.

>> and then you're at Facebook now so is there any connection?

>> Yeah.

>> And do you think let me ask an unfair question does.

>> I look forward to that go ahead.

>> Should Google be worried about that trend?

>> So you know primarily what I saw and we see as Facebook is there is a very fundamental shift going on from what we think of as the information economy to what is more the social economy or the information web to the social web so the question is how do you get the information you want to get and Google provides a very important service that we think is gonna continue to be very important which is searching publically available sites and answering questions but it's doing that in an anonymous way, it's information from strangers, the wisdom you know of the web. We believe in the wisdom of friends. So example I had from 2 days ago is my son who's 4 reads the book Where the Wild Things Are and a friend of his told him there's a movie so he wants to go to the movie. What I heard from other people that it's like scary so you shouldn't take really little kids to this movie so I posted it into my Facebook status and I don't even think I opened it up to everyone just to my friends and I have a larger friend network and I said has anyone who has young kids taken young kids to see this movie and is it too scary? And I got I think around 18 comments and basically the answer was don't take your kids to this movie. It's scary and the guys arm gets cut off and I wanted that sorry to ruin it for you apparently 4 year olds.

>> Wait that wasn't in the book.

>> Yeah well you know the books

>> You did hear what Syndac assumed spelling said about that idea that it's too scary for young kids?

>> No what did he say?

>> Let them wet their pants.

>> Right ok so maybe I didn't need so maybe I didn't need the wisdom of friends for this particular example cause that would have done it for me I would have definitely not taken my kid to that movie but I wanted that information from people I trusted who know my kids and have friends and I believe that more than I could believe a publically available source.

==== Transcribed by Automatic Sync Technologies ====