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Deborah Meaden: Why Business Needs to Go Back to Basics

Business needn’t be complicated, says serial entrepreneur and “Dragon’s Den” investor Deborah Meaden. Drawing on her new book, “Common Sense Rules”, she talks to BNET UK about how investors choose which start-ups to back, what traits are common among successful entrepreneurs and why managers in established companies should think more like small business bosses.

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Tags: Entrepreneur, Small Business, Investor, Entrepreneurship, Financial Accounting, Management, Finance, Special Reports, Business Management, Start-Ups

 

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