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The Business of Baseball

Going to a baseball game is no longer just about watching the field — it's about the ballpark “experience.” SF Giants Chief Operating Officer Larry Baer says that stadium sales at AT&T Park account for up to 65 percent of overall team revenue. Baer shares his insights on the ever-changing, and highly profitable, business of baseball.

For a more in-depth look into the business of MLB, read The Great American Business Model.

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Tags: Baseball, Major League Baseball, Revenue, Ballpark, Stadium

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