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Nurturing New Ideas

According to recent research, companies that foster innovation grow 5.8 percent faster. As a manager and leader, it's your job to nurture that creativity and welcome new ideas, no matter where they come from. It's not only critical for the growth of your company but for the satisfaction of your employees, as well. View this BNET video to find out the approaches that might send those great ideas out the door and to your competitor, and the right way to create an environment where new ideas are welcomed, and more importantly, put into action.

Speaker: Dr. Maynard Brusman, Consulting Psycologist & Executive Coach

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Tags: Leadership, Corporate Communications, Recruitment & Selection, Strategy, Management, Marketing, Human Resources, Workforce Management, Ideas

 
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    MCSherwood

    09/06/07 | Report as spam

    Killing Me Softly

    This was an excellent summation of how (not) to deal with new ideas; I just wish more large corporations would embrace this philosophy. In an age of downsizing and offshoring, it's a challenge just to have an organization hold onto its human equity, let alone open itself up to new, creative ideas. I'm not a great fan of Tom Peters, but he did once say that you have to make a lot of small mistakes quickly in order to uncover that one great idea that may come along. Unfortunately, many large corporations today are either risk averse or so cumbersome that they cannot respond quickly and openly to this sort of contribution.

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    joedunst@...

    03/15/08 | Report as spam

    RE: Nurturing New Ideas

    Please include me on your E-mail newsletters. Thank you.
    All the best, Joe Dunst joedunst@verizon.net

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Nurturing New Ideas

According to recent research, companies that foster innovation grow 5.8 percent faster. As a manager and leader, it's your job to nurture that creativity and welcome new ideas, no matter where they come from. It's not only critical for the growth of your company but for the satisfaction of your employees, as well. View this BNET video to find out the approaches that might send those great ideas out the door and to your competitor, and the right way to create an environment where new ideas are welcomed, and more importantly, put into action.

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>> Narrator: We all know that new ideas help a company grow 5.8 times faster to be exact according to a study done by Eureka! Ranch. But as a manager and employer, it's your responsibility to encourage and welcome new ideas.

>> Jack Sullivan: Excuse Mr. Hampton?

>> Mr. Hampton: Yes.

>> Jack Sullivan: I'm just hoping for a minute of your time.

>> Mr. Hampton: Oh, no. You know, I'm very sorry I don't really have a minute right now.

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>> Narrator: Coming up, we'll show you what not-to-do, and organizational development expert Dr. Maynard Brosman phonetic offers tips on how to better harness new ideas within you company.

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>> Dr. Maynard Brosman: Companies that want to go from good to great and be phenomenal companies have to be innovative today to be competitive in a global market place. They have to have a culture of climate where their people are fully engaged in generating amazing number of new ideas on a daily basis.

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>> Narrator: In this first scenario, the manager couldn't be less receptive to new ideas.

>> Jack Sullivan: Mr. Hampton?

>> Mr. Hampton: Yeah.

>> Jack Sullivan: Hi. I'm Jack Sullivan 3 o'clock.

>> Mr. Hampton: Oh, I didn't know I have. Yeah, how did you get in here?

>> Jack Sullivan: Oh, your secretary let me in. I'm an associate of Thomas Johnson at the Midwest Sales supervisor.

>> Mr. Hampton: Oh, Tommy.

>> Jack Sullivan: Yeah, yes, yes.

>> Mr. Hampton: Oh, yeah, what can I do for you?

>> Jack Sullivan: I'm here today sir with a very exciting new product.

>> Mr. Hampton: Oh!

>> Jack Sullivan: Ideal Dent. Our studies have shown sir that people are tired of being bugged down.

>> Mr. Hampton: New study.

>> Jack Sullivan: By this modern conventional toothpaste.

>> Mr. Hampton: Yeah, you know, listen, Jerry?

>> Jack Sullivan: Jack.

>> Mr. Hampton: Jack, Jack listen this is research and development, right? My advice to you is to go back to Midwest, do what you do best in that sales in the Midwest. Great. Thanks for coming in.

>> Dr. Maynard Brosman: I've really learned that great ideas can come from anywhere you want to make sure that you create a trust and an openness in the company so that can happen.

>> Mr. Hampton: Dork.

>> Dr. Maynard Brosman: You have to create a climate that people can fail or they can make mistakes. I mean, you know, Edison, you know, when he invented the light bulb there were thousand times where it didn't work, right? So if you constantly wait for the idea, you know, to absolutely work, you'll be waiting till the cows come home. So you have to be born to have a lot of ideas that don't work for those real gems to come through. Great people with great ideas will stay at a company, if you don't permeate that they might lead to your competitor.

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>> Narrator: In this next scenario, the manager is more receptive but fails to give guidance.

>> Mr. Hampton: Yes, hi.

>> Jack Sullivan: Jack Sullivan.

>> Mr. Hampton: My 3 o'clock have a seat Jack, thank you very much for coming in. I really appreciate your time. So what do you got for me today?

>> Jack Sullivan: I have a very exciting product to present to you today.

>> Mr. Hampton: I'm looking forward to it, what is that?

>> Jack Sullivan: Ideal Dent.

>> Mr. Hampton: Ideal Dent, great name.

>> Jack Sullivan: Thank you.

>> Mr. Hampton: You're welcome. So what is this?

>> Jack Sullivan: Here is the sample of our packaging and our thinking, right, like a lip balm or a lip gloss.

>> Mr. Hampton: Aha.

>> Jack Sullivan: Right? Sort of the same idea but you go ahead and you just flack to your teeth.

>> Mr. Hampton: Wait a minute. Is this some toothpaste or is it a -- do I kind of use it without a toothbrush or it's just?

>> Jack Sullivan: Well, sir we haven't totally decided yet what we're gonna call it, it serves the same purpose of toothpaste but it's just not paste --

>> Mr. Hampton: A gloss.

>> Jack Sullivan: It's a gloss, or polish.

>> Mr. Hampton: Or a polish, okay.

>> Jack Sullivan: Whatever you want to call it.

>> Mr. Hampton: Is this a paste, a gloss, a polish or lub?

>> Jack Sullivan: Whatever is easiest for you sir.

>> Mr. Hampton: I think what you need to do is be a little more clear with this. What you brought to me today is scrambled eggs and you know what I need to have on my desk, I need to have an order of 2 eggs, sunny side up, a side of bacon, dry whole wheat, toast, decaf coffee, and non-fat milk. If you can go away and make that for me and bring that on my desk I think we'd go somewhere with that.

>> Dr. Maynard Brosman: I think it's kinda rare to get a great idea that the clarity is there, everybody understands it and so forth. What you really want to do is have the freedom for people, they've come up with ideas, they're like diamonds in the rough, you know. That your job as the leader, as a manager of the company is to be able to nurture those ideas and help the person to get clarity. And so how do you do that is not by sitting the person away, and go and comeback, give us the ideas, you know, totally clear, your job is to coach the person and ask the real powerful questions to get the clarity and help the person, support the person to get those ideas on the table and to get that really clear and succinct.

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>> Narrator: In this final scenario the manager is excited about the idea but does not follow through.

>> Jack Sullivan: I have very exciting product I'd like to present to you here.

>> Mr. Hampton: Oh, great!

>> Jack Sullivan: Still on the works but.

>> Mr. Hampton: Ideal Dent, great name, you come up with that?

>> Jack Sullivan: I did sir.

>> Mr. Hampton: Good for you.

>> Jack Sullivan: It is a tooth polish.

>> Mr. Hampton: Tooth polish.

>> Jack Sullivan: Yes, you got that right. You just simply insert your finger into this ointment and straight on you.

>> Mr. Hampton: That's a great idea.

>> Jack Sullivan: Yeah.

>> Mr. Hampton: It's not paste. It's polish, very, very good. Did you come up with all this?

>> Jack Sullivan: I did sir.

>> Mr. Hampton: That's some really good work, Jack.

>> Jack Sullivan: Well, thank you.

>> Mr. Hampton: Some really-really good work. Can I keep this?

>> Jack Sullivan: Yeah, you've got it. I'll leave that.

>> Mr. Hampton: I'm gonna take this downstairs to Poison Ivy right away. We're gonna get on this, I think we can go somewhere with this.

>> Jack Sullivan: Really?

Background Discussion

>> Dr. Maynard Brosman: As soon as you hear an idea, that idea has to be captured. It's an absolute mistake to kind of put it off or we'll talk about it later and so forth because it's probably gonna be just gonna disappears and evaporate. What's really important is the implementation and the execution to get things done, that what's really what you want, that's what great leaders do. They execute. They get things done. They take one or two excellent great ideas and they get that implemented as quickly as possible.

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>> Mr. Hampton: I'm really looking forward with working with this.

>> Jack Sullivan: Thank you.

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