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BNET Video

Activating Influence: Who vs. Where

Ted Smith, a research fellow at CNET Networks, explains how the structure of influence has changed from a pyramid to a diamond shape, as information flows within vast social networks.

Tags: Influence, Social Networking, Online Communications, Marketing, Advertising & Promotion, Whiteboard

Speaker: Ted Smith, Research Fellow, CNET Networks

Length: 03:13

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