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Small Giants by Bo Burlingham |Book Brief

"Small Giants" challenges the idea that successful businesses have to get as big as possible as fast as possible. Author Bo Burlingham takes us on a tour of Anchor Brewing and shows us how one entrepreneur is making his company great by keeping it small.

Speaker: Bo Burlingham

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Tags: Entrepreneur, Tour, Entrepreneurship, Management, Anchor Brewing, Bo Burlingham, Small Giants, book brief

 
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    1

    smalltimepro

    11/13/07 | Report as spam

    too many assumptions

    The author is making a large number of self created assumptions in trying to prove his point.
    For example the notion of quality being propotional to company size is a faulty one. There are many large organizations that maintain a high level of quality inspite of their very large size (Siemens, Nokia, Braun, Apple etc.)
    The other notion that large companies loose control over relationship building with customers, suppliers and distributors is again a circumstancial assumption. With modern enterprise systems, CRM applications and Analytical applications all of this can be acheived at a much larger scale.
    True that an organization might loose efficiency on a relative scale as it grows. However the benefits attached to the growth and large size are too overwhelming to consider otherwise.

  •  
    2

    sal.mcdonagh@...

    10/04/08 | Report as spam

    RE: BNET Book Brief: Small Giants

    Having worked for tiny (2 person business), small (100 employees in the same building in a small town) to giant (140000 employees global) and several in between sizes too, I agree with the sentiments expressed by Bo Burlingham. Small enables real relationships (not the same thing as using CRM, sorry smalltimepro - try CRM with your family and see what you get for Christmas). Real realtionships involve give and take, and more importantly, forgiveness. If a customer cannot pay, and you have a relationship with them and understand their business, you may overlook the bill, continue to provide service, and win in the long term once they are back on their feet, just as you would with a friend or your sibling (I hope!). Likewise with employees, you will understand and appreciate the value and contribution they make to your business, and bear with them when they might need some space to attend to something personal. Underachievement is not always reason for laying somebody off, but if you don't know each of your employees personally, how will you judge? Will they be honest with you, because you have a relationship, and a history of relationship that has grown trust and respect based on mutual values and a shared vision. What a lot of buzzwords I just spewed! Can't wait to get my hands on the book.

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    3

    JBHall

    11/06/08 | Report as spam

    RE: BNET Book Brief: Small Giants

    I think it comes down to choices. What does the
    owner/leader want. Each choice involves pros and cons,
    pluses and minuses. We see so many books about
    growth, going for it all, driving sales and being the next
    BIG company.I enjoyed seeing something about choosing
    small. It's also a choice that can ultimately involve the
    owners lifestyle and relationship with their family. I think
    it is a good discussion for folks just starting out in
    business as they try to chart their course.

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