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Tips for Effective Presentations

Joe Gillio, Marketing Manager of Casio, gives tips for creating a presentation that will hold your audience’s attention. One of the biggest mistakes, he says, is reading from your slides: know your material.

Speaker: Joe Gillio, Marketing Manager, Casio

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Tags: Presentation, Marketing Research, sales, selling, marketing, presentations, slides, products, salesperson

 
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    1

    Susan Trivers

    03/13/09 | Report as spam

    RE: Tips for Effective Presentations

    Please do not prepare for and deliver your next presentation based on Joe Gillio's tips. The "tell'em" rule does not lead to successful persuasion and focusing on the look and content of your slides causes you to miss connecting with the audience. What Joe didn't tell you is that the sinlge most important component is knowing what the audience cares about. Then speak to them with passion, and from your inner knowledge. There is not a single slide in the world that is more persuasive and memorable than a passionate speaker heping the audience achive their own goal.

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    2

    jhall_hcc@...

    03/13/09 | Report as spam

    RE: Tips for Effective Presentations

    If this was 1950 you could get away with the "Tell Them..." method...but today if the audience does not understand why they should care...whats in it for them..what they need to do with the information - you will never hook them....audiences today have the attention span of a gnat.... weave in stories that "paint a picture"....this guy should stick to selling projectors join me at Linkedin Jim Hall

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    3

    Mrdoug

    03/13/09 | Report as spam

    RE: Tips for Effective Presentations

    I would assume that before going in to make a presentation you would have discovered the hot buttons of why people should give you 30 minutes of their day to listen to your presentation. Make absolutely sure that you learn in advance what they need and that you cover what is the benefit to your audience or you will walk away empty-handed. A standard "features and benefits" presentation is almost always a non-starter without knowing what the potential customer needs.

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