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Measuring Employee Value
Rick Blabolil, President of Marketing Innovators, explains how to measure the lifetime value of an employee, as well as ways for businesses to get ...
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The Critical Elements of Leadership
Rick Blabolil, President of Marketing Innovators, says that incentivesnot just moneyare an important part of leadership and pushing boundaries.
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Coaching for Sales Managers
Linda Richardson, Founder of Richardson Training, explains how managers can use her new book Selling Power to coach their employees. She breaks down a ...
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Perfect Selling
Linda Richardson, Founder of Richardson Training, talks about her new book where she examines the difference between good salespeople and superb ones. Sales calls, ...
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Moving Up to CEO
David DiStefano, CEO of Richarson, explains the changes he made when he took over as CEOexpanding the sales force and transitioning the best salespeople ...
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Sales Training in a 2.0 World
David DiStefano, CEO of Richardson, talks about how the massive amount of data available through Web 2.0 has impacted sales training.
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A Million Dollar Marketing Idea
Joan Kratz, senior vice president of marketing at Premiere Global, talks about how her company's sales team videotaped customer testimonials as part of a ...
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Technology Enabled Marketing
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Integrating Sales With Marketing
Joan Kratz, senior vice president of marketing at Premiere Global, discusses how to manage people and technology to align sales and marketing teams with ...
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Future Trends in Incentive Management
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Online Incentive Solutions
Rob Danna, vice president of Altour Incentive Management, explains how technology is used to get the right reward in the hands of the right ...
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Sales Excellence in Action
Sharon Daniel, president and CEO of AchieveGlobal, explains why it's critically important for a sales manager to be a good coach.
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How CareerBuilder Harnesses Sales Intelligence
Jason Ferrara, vice president of marketing at CareerBuilder, discusses how his company aligns sales and marketing. He also talks about how Savo Group's on-demand ...
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Business Trail Blazer: John Aiello
Savo Group CEO John Aiello explains how his sales software company grew from two to 80 employees in eight years and the lessons he's ...
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The Buy Cycle Funnel Part II
Mark Sellers, author of "The Funnel Principle," goes over the process of using the sales funnel to transform the way you sell.
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The BuyCycle Funnel Part I
Mark Sellers, author of "The Funnel Principle," discusses the three elements of the BuyCycle Funnel, a commitment-driven model to replace the traditional sales funnel.
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Why the Sales Funnel is Outdated
Mark Sellers, author of "The Funnel Principle," explains how the traditional sales funnel is flawed and should be replaced by what he calls the ...
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Optimism: The Key to Winning in Sales
Dr. Chris Croner, a clinical psychologist and author of "Never Hire a Bad Salesperson Again," explains why optimism is critical to sales success.
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How to Interview Sales Candidates
Dr. Chris Croner, a clinical psychologist and author of "Never Hire a Bad Salesperson Again," gives examples of the types of questions to ask ...
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Never Hire a Bad Salesperson Again
The author of "Never Hire a Bad Salesperson Again," Dr. Chris Croner, discusses the psychological blueprint of a productive salesperson.
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Integrating Sales With Marketing
Joan Kratz, senior vice president of marketing at Premiere Global, discusses how to manage people and technology to align sales and marketing teams with the goal of improving the overall sales process.
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Why the Sales Funnel is Outdated
Mark Sellers, author of "The Funnel Principle," explains how the traditional sales funnel is flawed and should be replaced by what he calls the "BuyCycle Funnel."
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Coaching for Sales Managers
Linda Richardson, Founder of Richardson Training, explains how managers can use her new book Selling Power to coach their employees. She breaks down a sales call into 5 steps-- connect, explore, leverage, resolve and act--to guide you through.
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Moving Up to CEO
David DiStefano, CEO of Richarson, explains the changes he made when he took over as CEOexpanding the sales force and transitioning the best salespeople into sales managers.
-
A Million Dollar Marketing Idea
Joan Kratz, senior vice president of marketing at Premiere Global, talks about how her company's sales team videotaped customer testimonials as part of a marketing campaign.
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Sales Excellence in Action
Sharon Daniel, president and CEO of AchieveGlobal, explains why it's critically important for a sales manager to be a good coach.
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Write a Great Elevator Speech
Your dream client is standing next to you in the elevator. How can you use the next few minutes to sell him your idea or company? Ira Koretsky, CEO of Business Storytellers, has written "elevator speeches" for Charles Schwab and Warner Bros. Here he shows you how to craft a killer 30-second sales pitch.
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How to Interview Sales Candidates
Dr. Chris Croner, a clinical psychologist and author of "Never Hire a Bad Salesperson Again," gives examples of the types of questions to ask a sales candidate in order to determine a person's drive.
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Future Trends in Incentive Management
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Sales Training in a 2.0 World
David DiStefano, CEO of Richardson, talks about how the massive amount of data available through Web 2.0 has impacted sales training.
-
Measuring Employee Value
Rick Blabolil, President of Marketing Innovators, explains how to measure the lifetime value of an employee, as well as ways for businesses to get a better return on that investment.
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Making a Persuasive Sales Presentation
Terri Sjodin, principal of Sjodin Communications and author of "The New Sales Speak," shows how to avoid the top mistakes salespeople make during presentations.
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Successful Compensation Plans
Chris Cabrera, CEO of Xactly Corporation, says there are three key elements of an effective sales compensation plan: simplicity, visibility and integration.
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Optimism: The Key to Winning in Sales
Dr. Chris Croner, a clinical psychologist and author of "Never Hire a Bad Salesperson Again," explains why optimism is critical to sales success.
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Technology Enabled Marketing
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Creating a Successful Corporate Culture
Matt Ferguson, CEO of CareerBuilder.com, explains how a strong set of company values can guide your firm through staff turnover and mergers.
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How to Create a Compensation Plan
Robert Conlin, CMO of Centive, explains three important factors to consider when building a compensation plan for your sales team.
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Sales Performance Management and Compensation
Chris Cabrera, CEO of Xactly Corporation, talks about how sales compensation plans drive behavior and improve performance. Xactly sells on-demand sales performance management solutions.
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How to Manage Gen X and Gen Y
Members of generation X and Y are beginning to dominate the workforce, but they are often misunderstood. David DiStefano, CEO of Richardson, explains what motivates these workers and how managers can get the most from them.
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Sales Performance Management
Chris Cabrera, CEO of Xactly Corporation, explains why sales performance management is the "holy grail" of post-sales data and why companies need it to improve sales performance.
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tbjrv08/01/08 Report as spam1
RE: Integrating Sales With Marketing
An enlightened approach to an operational"challenge"
Sales and Marketing will often differ in their perception
of the market's needs, and neither is incorrect
Sales personnel will generally contact existing
customers and pre-qualified prospects and report on
their needs while Marketers will be casting a broader
net which should identify the needs of the "non-
customer" which could give the opportunity to adjust
the offer to appeal to a broader market, or other
segments.
One thing's for sure - you better be talking to your
customer, because it's a given that your opposition is!
JV from l'Attitude in Cairns
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