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C-Level and Front Line Sales Alignment

Sam Reese, president and CEO of Miller Heiman, discusses some misconceptions C-level executives have about the sales process, and the misalignment between sales and marketing.

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    cileryildiz04/17/08 Report as spam
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    Marketing & Sales KPI's

    It was so interesting listening Sam’s opinion about Marketing & Sales misalignment. I fully agree with setting right KPI’s is the solution. Don’t you think setting KPI’s for Marketing from Product perspective and for Sales from Channel perspective is the solution? At the end of the day, Marketing should be responsible for market share (meaning final consumer usage) and Sales should be responsible for full channel coverage and distribution(resuting in revenue). Any perspective??

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