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How the Smartphone Could Disrupt Business

Google VP on the Mobile Internet's Impact

At Mobilize 09 in San Francisco, Google's Vice President of Engineering Andy Rubin talks to Om Malik, founder of GigaOM Network, about how the smartphone could change business. Rubin says the mobile Internet is as powerful as the desktop PC was five years ago and he discusses Google's interest in the personal computing device.

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Tags: Smartphone, Desktops, Cellular Phones, Handhelds, Mobile Applications, Smart Phones, Wireless And Mobility, Hardware, Consumer Electronics, Personal Technology, Google

 

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How the Smartphone Could Disrupt Business

At Mobilize 09 in San Francisco, Google's Vice President of Engineering Andy Rubin talks to Om Malik, founder of GigaOM Network, about how the smartphone could change business. Rubin says the mobile Internet is as powerful as the desktop PC was five years ago and he discusses Google's interest in the personal computing device.

>> We make computing very personal with this device like whether it's this or any one of the other smartphones. How do you think that disrupts the market at large, in a sense how does it disrupt industries at large whether it's you know we've seen the music industry get disrupted but what are the other industries, like you know freight services, airlines, do you think all these get completely disrupted and do you think that creates out there any new opportunities?

>> Look you know in thinking about smartphones and the origin of smartphones and where this leads us to these devices that we're carrying around today that are effectively as powerful as our desktop PC was 5 years ago right? So this is Moore's law being applied to something that's very personal that you carry around with you 8,10,12 hours a day right? So in what industries does that matter? When it becomes personal, that leaves it up to the consumer to take it into the industry that he's in right so whether it's the enterprise, whether it's you know his school for some of the social aspects or for some of the youth applications. It's exactly what happened on the internet right? The internet is the destination. These devices are just another form of connectivity to the internet; it's a window into the world and let me tell you something I mean the internet cloud computing right there are things working on your behalf in the cloud while the device is in your pocket screen off. Right so that's the power of a network connected device, an operating system that reaches beyond the phone and into the cloud and gets you personally individually participating in the internet ecosystem.

>> So what is Google's interest about in these devices? Is it just advertising related? You know a revenue stream or are you looking at something beyond that?

>> The simple message for Google is what's good for the internet is good for Google so as long as as long as the web moves forward and we have more people accessing the web and the services available to a broader base globally that's gonna be good for Google's core business which of course is advertising.

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