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Jody Moxham: Psychology in Marketing

Jody Moxham is Chairman of the Board and CEO of PhaseOne Communications, a company that performs analytics on corporate communication for marketing purposes. Moxham explains her unique methods, which focus on a psychological approach to how a person responds to different forms of communication.

Speaker: Zorianna Kit and Jody Moxham

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Tags: Jody Moxham, Marketing Research, Marketing, PhaseOne, Analytics, Corporate Communication

 
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    StankaSvec

    03/21/08 | Report as spam

    PR video

    Well this video is pure PR. Did not really learn anything new about Psychology in marketing, just got to know a player in that market. Next time would appreciate more of deeper knowledge from how they really do things, not only questions targetting answers such as "yes our clients love us because we build long term partnerships with them". Aaah no need to comment, usual marketing phrases.

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