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Paul Hudson: Targeting an Under-served Market

Paul Hudson is Chairman and CEO of Broadway Federal Bank, the only publicly traded African American-focused bank west of the Mississippi. Broadway has carved a niche by marketing to churches and religious groups, a strategy that has enabled this regional player to succeed in the face of competition from major national chains. Hudson discusses his philosophies on competing with big business and the importance of community involvement.

Speaker: Zorianna Kit and Paul Hudson

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Tags: Paul Hudson, Financial Services, Marketing Research, Strategy, Management, Broadway Federal Bank, finance, churches, loans, niche marketing

 
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