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Lori Schwartz: The Evolution of New Media Marketing

As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.

Tags: Media, Marketing Research, Lori Schwartz, Interpublic Emerging Media Lab, technology, advertising, new media, marketing

Speaker: Ann Convery and Lori Schwatrz

Length: 05:18

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