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Helen Driscoll: Creating Your Niche in the Marketplace
In 1995 Helen Driscoll founded the company that became Invitesite, a fine paper company that uses 19th century printing presses. Driscoll discusses how she found innovation in an old-fashioned craft and the unique ways she serves her niche clientele.
Speaker: Paul Ollinger and Helen Driscoll
Length: 03:49
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