Samuel Albis: Communicating With Cultural Relevance

Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and does not reach)the 45 million Hispanics that elude many general market agencies. Clients of The Yellow Butterfly Project include TJ Maxx, Bacardi and McDonald's, the number one fast food company in the Hispanic marketplace.

Tags: Advertisement, Samuel Albis, Food & Beverage, Manufacturing, Bacardi, McDonald's, TJ Maxx, Hispanic, marketing, advertising, communications, The Yellow Butterfuly Project, creative

Length: 06:33