Marc Sternberg: Managing Transitions

Transitions aren't always hard. Marc Sternberg, President and COO of AlwaysOn found a new niche driven by an innovative marketplace. Television and print have been forced to make way for new media, and this former Hollywood Reporter executive has not only adapted, but has helped grow AlwaysOn, an insiders' network for Web 2.0 executives. In this interview, Sternberg focuses on how launching a small business costs a fraction of what it did ten years ago, and how important it is for start-ups to build their brands online.