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Steve Jones: Beating a Tough Market

How do you do good business amidst a tough market? Steve Jones knows. His Better Shelter homes has prospered amidst a tough housing market because they target employees of a booming economy: the surf industry. Here, Jones talks about moving faster than the big players, and the importance of having a point of view amidst a sea of beige.

Tags: Steve Jones, Real estate, Better Shelter, surf industry

Speaker: Tom Tapp with Steve Jones

Length: 06:41

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