Michael Levine: Gift Wrapping Your Business

Michael Levine has been called "the Michael Jordan of entertainment P.R." And it's not just because he's tall. Over the years, his Levine Communications Office client list has included Nike, Sharp, Pizza Hut and Michael Jackson. Here, Levine outlines the four rules for success when dealing with a crisis, the importance of being honest when creating a message and the difference between presentation and manipulation.

Tags: Michael Levine, Advertising & Promotion, Marketing, Crisis, public relations, Nike, Michael Jackson, Levine Communications Office

Speaker: Vince Thompson with Michael Levine

Length: 06:43