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Jose Caballer and Barrett Reif: Business By Design

How important is the role of design in selling your business to your customers? Very, say Jose Caballer and Barrett Reif of brand strategy company The Groop. Since 2001, The Groop has created websites and integrated marketing campaigns for the likes of Sony, Live Earth and The French Laundry. Here, Caballer and Reif talk about growing their business, working with clients and managing a worldwide message.

Speaker: Paul Ollinger with Jose Caballer and Barrett Reif

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Tags: Business, Branding, Web Site Development, Internet, Messaging

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