Mordechai Alvow: A Business Made to Order

How do you break out in an over saturated category such as hair care? Target a very select, very affluent audience. That's what Mordechai Alvow has done with his Yarok hair products. He uses very select, natural ingredients to create small batches of product that's flying off the shelves in boutiques such as Fred Segal. In this interview, he talks about quality control, specialized distribution and creating a unique offering.

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