Ad Agency Exec Mark Monteiro: Making a Good Business Great

A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the world, with clients such as Ameriquest and Wells Fargo. Here, Monteiro talks about being creative, managing that process and transforming his business.

Tags: Advertising & Promotion, Marketing, Advertising, DDD Los Angeles, corporate transformation, Mark Monteiro, Wells Fargo & Co., Business, Advertising Agency, Advertisement

Speaker: Vince Thompson with Mark Monteiro

Length: 06:34