BNET Video

Entrepreneur Insights

Now Playing:

Roger Fishman: Reaching Consumers in the Digital World

How do you help the corporation you work for foster new ideas? Quit. Roger Fishman worked some very big jobs at some very big companies before founding The Zizo Group. Now, he helps huge corporations such as Procter & Gamble be more agile and adaptive to consumers' needs in a digital world. Here, Fishman talks about striking out on his own, what he learned from Rupert Murdoch and helping big brands find their way in a world of niches.

Speaker: Paul Ollinger with Roger Fishman

Comment

Tags: Corporation, Branding, Recruitment & Selection, Marketing, Human Resources, Workforce Management, The Zizo Group, niche marketing, Roger Fishman, P&G, streamlining, outsourcing, strategy, brand building, Consumer

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here