BNET Video

Entrepreneur Insights

Now Playing:

Diaper Dude’s Chris Pegula: Exploiting a Niche

It took a loan from the in-laws for Chris Pegula to scrape together the initial investment, but his Diaper Dude diaper bags were a hit from the start. With that initial $36,000, his company reached profitability quickly, garnering distribution in stores such as Neiman Marcus, Target and Fred Segal. In this interview, Pegula shares his secrets to achieving distribution, enticing celebrity customers and creating a product he calls a "total chick magnet."

Speaker: Paul Ollinger with Chris Pegula

Comment

Tags: Investment, Finance, Profitability, Diaper Dude, Brad Pitt, Neiman Marcus, diaper bag, Target, Fred Segal, distribution

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement