PR Expert Kathy Johnson: Why Smaller Messages Are Better

Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking down your message into bite-sized pieces to help people understand why they care.

Tags: Public Relations, Marketing, Corporate Communications, Message, Strategic Planning, Branding, Strategy, Management, Entrepreneur, Publicity, Benefit

Speaker: Paul Ollinger with Kathy Johnson

Length: 07:48