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Ben Goldhirsh: Good Magazine, Great Business

Can you do good without being boring? Ben Goldhirsh is out to prove you can. He's founded Good magazine and Reason Pictures to celebrate "doing things for the right reasons." That means not only putting out a first-rate publication, but also helping corporate America think differently by creating "good" marketing partnerships with the likes of Polo and Microsoft. In this interview, Goldhirsh shares lessons learned from the company's first year of operation as well as tips for doing "good" business.

Speaker: Paul Ollinger with Ben Goldhirsh

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Tags: Business Structures, Marketing Research, Finance, Marketing, Corporate Responsibility, Publishing, Start-up, Brand, Branding, Magazine

 
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    golampo

    01/06/09 | Report as spam

    RE: Ben Goldhirsh: Good Magazine, Great Business

    I'd like to renew my subscription. Thanks.

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