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Petro Zillia’s Nony Tochterman: Fashion Industry’s New Model

After making the big time with distributors like Saks Fifth Avenue, award-winning fashion designer Nony Tochterman decided to scale back. Why? After shipping, price reductions and technology expenses, her Petro Zillia line wasn't making any money. Now, she sells online and in select boutiques as well as in her own House of Petro Zillia and has a smart, profitable business. Here, she reveals her logic, does the math and explains why bigger isn't always better.

Speaker: Paul Ollinger with Nony Tochterman

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Tags: Fashion, Petro Zillia, clothes, Nony Tochterman, Saks Fifth Avenue, Dog And Pony, scale, distribution, Industry, Strategy, Management

 

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