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Richard Bronshvag: Make an Emotional Connection with Customers
What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning strategies for the likes of Nestle, Dole, and Honda Motor Sports.
Speaker: Paul Ollinger with Richard Bronshvag
Length: 06:55
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