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Beau Boeckmann: Staying on Top

How do you stay hungry when you're already on top? Galpin Automotive Group has owned the number one Ford dealership in the world for 17 years running. It's done so by being an industry innovator, leading the charge in car customization and customer service and even creating a little show called "Pimp My Ride" with MTV. Here, Vice President Beau Boeckmann tells us how it's done.

Speaker: Paul Ollinger with Beau Boeckmann

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Tags: Industry, Strategy, Product Marketing, Management, Marketing, MTV, car customization, customer service, innovation, consistency, Galpin, Ford, being number one

 
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    jmburns

    09/21/07 | Report as spam

    I LIKE CARS!

    Really, I do. They get me places. Fast

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