<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0"><channel><title>BNET Strategy Articles</title><link>http://www.bnet.com</link><description>BNET Strategy Articles</description><pubDate>Dec 04, 2008 3:48 PM PST</pubDate><item><title><![CDATA[Apple: The Perfectly Timed Negative Ad Campaign]]></title><link>http://www.bnet.com/2403-13241_23-253319.html</link><description><![CDATA[Apple beefed up ad expenditures to launch an anti-PC ad campaign
that blindsided the mighty Microsoft.]]></description><author>Lindsay Blakely</author><pubDate>Dec 02, 2008 5:52 PM PST</pubDate></item><item><title><![CDATA[Hudson City Bancorp: One Bank That Didn't Drink the Kool-Aid]]></title><link>http://www.bnet.com/2403-13241_23-253410.html</link><description><![CDATA[Hudson stuck to its conservative lending practices and skipped
subprime mortgages, trading short-term windfalls for slow but steady growth. ]]></description><author>Lindsay Blakely</author><pubDate>Dec 02, 2008 5:39 PM PST</pubDate></item><item><title><![CDATA[Home Depot: Back to Basics]]></title><link>http://www.bnet.com/2403-13241_23-253382.html</link><description><![CDATA[Home Depot got rid of underperforming assets and redirected
resources into what had long been neglected  its customers.]]></description><author>Lindsay Blakely</author><pubDate>Dec 02, 2008 5:21 PM PST</pubDate></item><item><title><![CDATA[CVS: Calculated Acquisitions for Greater Market Share]]></title><link>http://www.bnet.com/2403-13241_23-253409.html</link><description><![CDATA[CVS committed the capital necessary to push through major
acquisitions, giving the company a market advantage going into the recession.]]></description><author>Danielle Novy</author><pubDate>Dec 02, 2008 5:17 PM PST</pubDate></item><item><title><![CDATA[Clorox: A Green-Market Breakthrough]]></title><link>http://www.bnet.com/2403-13241_23-253321.html</link><description><![CDATA[By leveraging its brand and
capitalizing on its retail muscle, Clorox became a major player in green products.]]></description><author>John Maas</author><pubDate>Dec 02, 2008 5:17 PM PST</pubDate></item><item><title><![CDATA[Rebalance Compensation From Top to Bottom]]></title><link>http://www.bnet.com/2403-13241_23-251266.html</link><description><![CDATA[When morale flags, sacrifice executive pay and reward those
further down the ladder to send a unifying message.]]></description><author>Danielle Novy</author><pubDate>Nov 24, 2008 4:24 PM PST</pubDate></item><item><title><![CDATA[Land a Private Placement to Fund Critical Investments]]></title><link>http://www.bnet.com/2403-13241_23-251193.html</link><description><![CDATA[Seeking out private investors doesn't just promise more
control over the process than a public offering  it often leads to
bigger payouts, too.]]></description><author>Susanna Hamner</author><pubDate>Nov 21, 2008 2:51 PM PST</pubDate></item><item><title><![CDATA[Double Down on Strategic Advertising]]></title><link>http://www.bnet.com/2403-13241_23-251352.html</link><description><![CDATA[Now is the time to increase communication with customers to show
how your product can ease the difficulties they're going through.]]></description><author>Susanna Hamner and John Maas</author><pubDate>Nov 21, 2008 2:49 PM PST</pubDate></item><item><title><![CDATA[Cherry Pick Top Talent Away from Rivals]]></title><link>http://www.bnet.com/2403-13241_23-251115.html</link><description><![CDATA[Employ savvy recruiting tactics to poach A players from
competitors.]]></description><author>Kim Girard</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Sell Off Non-Critical Assets to Raise Cash]]></title><link>http://www.bnet.com/2403-13241_23-251135.html</link><description><![CDATA[Keep the parts of the business that will help the company grow;
get rid of what won't.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Prioritize Your Debt]]></title><link>http://www.bnet.com/2403-13241_23-251139.html</link><description><![CDATA[]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Refinance Your Debt]]></title><link>http://www.bnet.com/2403-13241_23-251198.html</link><description><![CDATA[Renegotiate debt terms or exchange debt for equity in order to
conserve cash  or even grow.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Price Optimize for Your Best Customers]]></title><link>http://www.bnet.com/2403-13241_23-251199.html</link><description><![CDATA[Segment your core customers from the deal seekers  and
offer goods that will appeal to each.]]></description><author>Karen Steen</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Take Advantage of Training Programs]]></title><link>http://www.bnet.com/2403-13241_23-251309.html</link><description><![CDATA[While competitors cut training, invest wisely in programs that
will help you hang onto A players and prepare your company to rebound after the
recession.]]></description><author>Kim Girard</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Exploit Revolving Credit]]></title><link>http://www.bnet.com/2403-13241_23-251310.html</link><description><![CDATA[If you've got good credit, use it. Pull cash from revolvers to
have it on hand, so you can make other payments or pursue growth.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Capitalize on Affordable Luxuries]]></title><link>http://www.bnet.com/2403-13241_23-251349.html</link><description><![CDATA[Over-leveraged consumers have less disposable income now than they
have in past recessions  but history suggests they'll open
their wallets for the right stuff.]]></description><author>John Maas</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Raise Cash Through Factoring]]></title><link>http://www.bnet.com/2403-13241_23-251705.html</link><description><![CDATA[Sell unpaid accounts receivable to a factoring company that will
trade them for immediate cash.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:20 PM PST</pubDate></item><item><title><![CDATA[Give Your Logo Power Beyond Words]]></title><link>http://www.bnet.com/2403-13237_23-245720.html</link><description><![CDATA[Barack Obama's presidential campaign proved that the
stickiness of a logo has as much to do with the design as how it's
used  and how you let others use it.]]></description><author>John Maas</author><pubDate>Nov 20, 2008 2:12 PM PST</pubDate></item><item><title><![CDATA[What Is Operations Research?]]></title><link>http://www.bnet.com/2403-13502_23-241648.html</link><description><![CDATA[The secret weapon for Procter & Gamble, Google, and other
companies, operations research relies on sophisticated analytics to tackle
complex business problems.]]></description><author>Lindsay Blakely</author><pubDate>Nov 03, 2008 5:49 PM PST</pubDate></item><item><title><![CDATA[Obama v. McCain - Online!]]></title><link>http://www.bnet.com/2403-13237_23-245648.html</link><description><![CDATA[Setting politics (and content) aside, BNET Art Director Marc
Mendell clicks through the McCain and Obama campaign Web sites, analyzing the
effectiveness of their visual design.]]></description><author>Danielle Novy</author><pubDate>Nov 03, 2008 5:22 PM PST</pubDate></item><item><title><![CDATA[Adjust Your Messaging on the Fly]]></title><link>http://www.bnet.com/2403-13237_23-245722.html</link><description><![CDATA[Smart marketers can learn from McCain's ability to tweak
his campaign message - but should beware of changing it too often. ]]></description><author>Eric Reyes</author><pubDate>Nov 01, 2008 2:41 PM PDT</pubDate></item><item><title><![CDATA[Discover Your Base of Influencers  and Put Them to Work ]]></title><link>http://www.bnet.com/2403-13237_23-245719.html</link><description><![CDATA[In his 2008 primary bid, Ron Paul energized grassroots organizers,
outsourcing critical campaign roles and letting them do his marketing for him. ]]></description><author>Eric Reyes</author><pubDate>Nov 01, 2008 2:24 PM PDT</pubDate></item><item><title><![CDATA[Click with Millennials Through Multiple Channels]]></title><link>http://www.bnet.com/2403-13237_23-245721.html</link><description><![CDATA[The Obama campaign's slick outreach to Gen Y
demonstrated how businesses should market to this demographic: offer them
genuinely valuable services.]]></description><author>Eric Reyes</author><pubDate>Nov 01, 2008 2:24 PM PDT</pubDate></item><item><title><![CDATA[How chief strategy officers think about their role: A roundtable ]]></title><link>http://www.bnet.com/2403-13241_23-243569.html</link><description><![CDATA[Chief strategy officers from several high-profile companies discuss the complexities and challenges of the role.]]></description><author>Renée Dye</author><pubDate>Oct 24, 2008 11:27 AM PDT</pubDate></item><item><title><![CDATA[Leadership and innovation]]></title><link>http://www.bnet.com/2403-13501_23-243570.html</link><description><![CDATA[McKinsey research reveals a wide gap between the aspirations of executives to innovate and their ability to execute. Organizational structures and processes are not the solution. ]]></description><author>Joanna Barsh, Marla M. Capozzi, and Jonathan Davidson </author><pubDate>Oct 24, 2008 11:27 AM PDT</pubDate></item><item><title><![CDATA[Time to rethink offshoring?]]></title><link>http://www.bnet.com/2403-13239_23-243588.html</link><description><![CDATA[Changing economic conditions may have undermined some of the benefits of offshoring. For managers of global supply chains, this could be the time to reevaluate.]]></description><author>Ajay Goel, Nazgol Moussavi, and Vats N. Srivatsan</author><pubDate>Oct 24, 2008 11:26 AM PDT</pubDate></item><item><title><![CDATA[What Is Biomimicry? ]]></title><link>http://www.bnet.com/2403-13501_23-236571.html</link><description><![CDATA[Mother Nature offers a world of inspiration to designers looking
to increase energy efficiency]]></description><author>Hillary Woolley </author><pubDate>Oct 02, 2008 4:26 PM PDT</pubDate></item><item><title><![CDATA[The Revenue Model: Why Baseball Is Booming]]></title><link>http://www.bnet.com/2403-13502_23-210671.html</link><description><![CDATA[Baseball has found increasingly inventive ways to ramp up revenue  from actually reducing the number of seats in stadiums to selling streaming video of baseball games online  hitting record highs for five consecutive years.]]></description><author>David Jacobson</author><pubDate>Aug 19, 2008 10:01 AM PDT</pubDate></item><item><title><![CDATA[MLB's Labor and R&D Formula ]]></title><link>http://www.bnet.com/2403-13502_23-210690.html</link><description><![CDATA[MLB's basic labor structure, in place for more than 30 years now, keeps players from charging the full amount their skills would draw on the open market for at least six years, allowing savvy teams to get young talent on the cheap.]]></description><author>David Jacobson</author><pubDate>Aug 19, 2008 10:01 AM PDT</pubDate></item><item><title><![CDATA[MLB's Revenue-Sharing Formula]]></title><link>http://www.bnet.com/2403-13502_23-210897.html</link><description><![CDATA[MLB's revenue-sharing program prevents large-market teams, like the Yankees and Red Sox, from dominating the league every year. Here's how the program affects revenues, payroll, and the competitive balance of baseball.]]></description><author>David Jacobson</author><pubDate>Aug 19, 2008 10:01 AM PDT</pubDate></item><item><title><![CDATA[What Is a Poison Pill?]]></title><link>http://www.bnet.com/2403-13238_23-215585.html</link><description><![CDATA[Poison pills work to thwart hostile
takeovers, but they can also turn shareholders against you. ]]></description><author>Marie C. Baca </author><pubDate>Aug 15, 2008 10:55 AM PDT</pubDate></item><item><title><![CDATA[The New Human Resource]]></title><link>http://www.bnet.com/2403-13240_23-52962.html</link><description><![CDATA[Companies like P&G, Chipotle, O'Reilly, and Threadless are using the wisdom of crowds to solve old problems in innovative ways.]]></description><author>Jennifer Alsever</author><pubDate>Jul 10, 2008 9:58 AM PDT</pubDate></item><item><title><![CDATA[Lessons from the Mega-Mergers]]></title><link>http://www.bnet.com/2403-13241_23-163246.html</link><description><![CDATA[These high-profile corporate mergers are excellent case studies for anyone considering a potential acquisition. ]]></description><author>Geoffrey James</author><pubDate>Jun 19, 2008 9:32 AM PDT</pubDate></item><item><title><![CDATA[Key Terms and Players of Operations Research]]></title><link>http://www.bnet.com/2403-13241_23-188239.html</link><description><![CDATA[More and more companies are turning to data analysts and mathematical engineers to solve key business problems. Here's a guide to the key players and the basic lexicon of their craft  operations research.]]></description><author>Andrew Hines</author><pubDate>Jun 19, 2008 9:31 AM PDT</pubDate></item><item><title><![CDATA[Protecting Your Intellectual Property in China]]></title><link>http://www.bnet.com/2403-13239_23-204803.html</link><description><![CDATA[Planning to outsource your manufacturing to China? Here are seven ways to protect intellectual property from reappearing inside a Chinese competitor's product.]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 2:26 PM PDT</pubDate></item><item><title><![CDATA[Seven Rules for Closing a Deal in China]]></title><link>http://www.bnet.com/2403-13239_23-204806.html</link><description><![CDATA[If you're outsourcing to Chinese manufacturers for the
first time, you're bound to make a few cultural gaffes. Here are some rules of the road.]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 2:19 PM PDT</pubDate></item><item><title><![CDATA[Expanding Overseas: The Best Large Markets]]></title><link>http://www.bnet.com/2403-13239_23-198338.html</link><description><![CDATA[The world's largest foreign markets are all growing  and making it easier for western companies to join their economies.]]></description><author>Jennifer Alsever</author><pubDate>Jun 17, 2008 2:17 PM PDT</pubDate></item><item><title><![CDATA[Expanding Overseas: The Best Mid-Size Markets]]></title><link>http://www.bnet.com/2403-13239_23-198341.html</link><description><![CDATA[Relatively stable and foreigner-friendly, these growing mid-size markets offer expansion opportunities in regions less vulnerable to the current global economic slowdown.]]></description><author>Jennifer Alsever</author><pubDate>Jun 17, 2008 2:17 PM PDT</pubDate></item><item><title><![CDATA[Expanding Overseas:The Best Small Markets]]></title><link>http://www.bnet.com/2403-13239_23-198339.html</link><description><![CDATA[Thanks to job growth and newfound political stability, these smaller markets present a big opportunity for U.S. and other western companies to expand.]]></description><author>Jennifer Alsever</author><pubDate>Jun 17, 2008 2:16 PM PDT</pubDate></item><item><title><![CDATA[The Future of Operations Research]]></title><link>http://www.bnet.com/2403-13241_23-188133.html</link><description><![CDATA[How one prominent academic, UC Berkeley's Lee W. Schruben, sees the evolution of operations research in the business world.]]></description><author>Andrew Hines</author><pubDate>Jun 17, 2008 1:53 PM PDT</pubDate></item><item><title><![CDATA[How Operations Research Drives Success at P&G]]></title><link>http://www.bnet.com/2403-13241_23-188137.html</link><description><![CDATA[Operations research isn't just geek science at P&G. It's an integral part of the company's marketing, sales and supply chain.]]></description><author>Andrew Hines</author><pubDate>Jun 17, 2008 1:52 PM PDT</pubDate></item><item><title><![CDATA[Four Common Deal-killers]]></title><link>http://www.bnet.com/2403-13241_23-180019.html</link><description><![CDATA[Four familiar landmines in M&A bargaining and how to avoid them. ]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 1:42 PM PDT</pubDate></item><item><title><![CDATA[James Freund: 10 Rules of M&A Bargaining]]></title><link>http://www.bnet.com/2403-13241_23-180023.html</link><description><![CDATA[One of the world's foremost experts on M&A negotiation describes 10 critical negotiating tactics.]]></description><author> Geoffrey James</author><pubDate>Jun 17, 2008 1:41 PM PDT</pubDate></item><item><title><![CDATA[M&A Quick Analysis Worksheet]]></title><link>http://www.bnet.com/2403-13241_23-163241.html</link><description><![CDATA[Does your acquisition plan make sense? Use our questionnaire to
evaluate the pros and cons of this complicated business decision.]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 1:15 PM PDT</pubDate></item><item><title><![CDATA[Five Signs That Your Merger Is Doomed]]></title><link>http://www.bnet.com/2403-13241_23-163233.html</link><description><![CDATA[Don't even think about closing an acquisition unless the due diligence comes up 100 percent clean. Here are five perils to avoid.]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 1:14 PM PDT</pubDate></item><item><title><![CDATA[Ask the Experts: How Would You Fix Wal-Mart?]]></title><link>http://www.bnet.com/2403-13241_23-158261.html</link><description><![CDATA[Growth is stalled. Image-problems abound. We asked the experts to provide some free advice on how Wal-Mart can solve its current problems.]]></description><author>Joseph De Avila</author><pubDate>Jun 17, 2008 12:55 PM PDT</pubDate></item><item><title><![CDATA[How Wal-Mart Will Save Wal-Mart]]></title><link>http://www.bnet.com/2403-13241_23-158179.html</link><description><![CDATA[The retailer's executive team in Bentonville knows they can't afford to stand still. What are they doing to put Wal-Mart back on the fast track?]]></description><author>Joseph De Avila</author><pubDate>Jun 17, 2008 12:54 PM PDT</pubDate></item><item><title><![CDATA[Why Wal-Mart Needs Help]]></title><link>http://www.bnet.com/2403-13241_23-158177.html</link><description><![CDATA[What's wrong in Bentonville? The world's largest retailer learns that being big is no guarantee of long-term success.]]></description><author>Joseph De Avila</author><pubDate>Jun 17, 2008 12:53 PM PDT</pubDate></item><item><title><![CDATA[Four Higher-Price Champions]]></title><link>http://www.bnet.com/2403-13238_23-88181.html</link><description><![CDATA[The best way to win a pricing war is to avoid the fight entirely. These products do battle in tough markets, but they generate profits without competing on the basis of price.]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 12:43 PM PDT</pubDate></item><item><title><![CDATA[The Wisdom of Price-War Veterans]]></title><link>http://www.bnet.com/2403-13238_23-88254.html</link><description><![CDATA[What does it take to win against the low-ballers? We asked executives from two highly competitive markets  general interest magazines and consumer electronics  how they get customers to pay more.]]></description><author>Geoffrey James</author><pubDate>Jun 17, 2008 12:43 PM PDT</pubDate></item></channel></rss>