<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0"><channel><title>BNET Strategy Articles</title><link>http://www.bnet.com</link><description>BNET Strategy Articles</description><pubDate>May 09, 2008 8:32 AM PDT</pubDate><item><title><![CDATA[How to Execute a Merger]]></title><link>http://www.bnet.com/2403-13241_23-200371.html</link><description><![CDATA[Planning and brokering an M&A deal is the easy part. It's
after the ink is dry that the real work begins. Here's how to
navigate this critical period in five key steps.]]></description><author>Geoffrey James</author><pubDate>May 08, 2008 9:15 AM PDT</pubDate></item><item><title><![CDATA[What Is Behavioral Targeting? ]]></title><link>http://www.bnet.com/2403-13237_23-199800.html</link><description><![CDATA[Better, more sophisticated software analytic tools are allowing
Web advertisers to precisely target ads to their most coveted consumers]]></description><author>Lori Deschene</author><pubDate>May 01, 2008 5:33 PM PDT</pubDate></item><item><title><![CDATA[What Is Crowdsourcing?]]></title><link>http://www.bnet.com/2403-13241_23-52961.html</link><description><![CDATA[Despite the jargony name, crowdsourcing is a very real and  important business idea. The basic idea is to tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider.]]></description><author>Jennifer Alsever</author><pubDate>May 01, 2008 2:41 PM PDT</pubDate></item><item><title><![CDATA[What Is Web 2.0?]]></title><link>http://www.bnet.com/2403-13241_23-66094.html</link><description><![CDATA[Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is.]]></description><author>Mike Wolcott</author><pubDate>May 01, 2008 2:34 PM PDT</pubDate></item><item><title><![CDATA[What Is Carbon Credit?]]></title><link>http://www.bnet.com/2403-13241_23-187036.html</link><description><![CDATA[C02 emissions trading can help lower the environmental cost of
doing business - if you know how to navigate the booming $60 billion
market.]]></description><author>Jessica Stillman</author><pubDate>May 01, 2008 2:31 PM PDT</pubDate></item><item><title><![CDATA[What Is Private Equity?]]></title><link>http://www.bnet.com/2403-13241_23-55860.html</link><description><![CDATA[The term private equity encompasses a range of techniques used to finance commercial ventures in ways that do not involve the use of publicly tradable assets such as corporate stock or bonds. Typical forms of private equity include venture capital, growth and mezzanine capital, angel investing, and private equity funds.]]></description><author>Sue Troy</author><pubDate>May 01, 2008 2:29 PM PDT</pubDate></item><item><title><![CDATA[Expanding Overseas: The Best Mid-Size Markets]]></title><link>http://www.bnet.com/2403-13239_23-198341.html</link><description><![CDATA[Relatively stable and foreigner-friendly, these growing mid-size markets offer expansion opportunities in regions less vulnerable to the current global economic slowdown.]]></description><author>Jennifer Alsever</author><pubDate>Apr 28, 2008 5:15 PM PDT</pubDate></item><item><title><![CDATA[Expanding Overseas: The Best Large Markets]]></title><link>http://www.bnet.com/2403-13239_23-198338.html</link><description><![CDATA[The world's largest foreign markets are all growing  and making it easier for western companies to join their economies.]]></description><author>Jennifer Alsever</author><pubDate>Apr 25, 2008 12:38 PM PDT</pubDate></item><item><title><![CDATA[Expanding Overseas:The Best Small Markets]]></title><link>http://www.bnet.com/2403-13239_23-198339.html</link><description><![CDATA[Thanks to job growth and newfound political stability, these smaller markets present a big opportunity for U.S. and other western companies to expand.]]></description><author>Jennifer Alsever</author><pubDate>Apr 24, 2008 4:03 PM PDT</pubDate></item><item><title><![CDATA[Keep Your Company Strong in a Slow Market ]]></title><link>http://www.bnet.com/2403-13241_23-189346.html</link><description><![CDATA[Every company needs to change its tactics during an economic
slowdown. Here's how the smart ones survive. ]]></description><author>BNET Staff</author><pubDate>Apr 14, 2008 4:10 PM PDT</pubDate></item><item><title><![CDATA[Improve Your Game with a Balanced Scorecard]]></title><link>http://www.bnet.com/2403-13241_23-92396.html</link><description><![CDATA[Are your business initiatives undermining one another? These greatest hits from the BNET Business Library will show you how to keep your goals aligned.]]></description><author>BNET Staff</author><pubDate>Apr 14, 2008 4:06 PM PDT</pubDate></item><item><title><![CDATA[Dealing with the Media]]></title><link>http://www.bnet.com/2403-13240_23-60206.html</link><description><![CDATA[Want to generate good press  or avoid PR backlash in times of crisis? Learn how to manage the media with our Top Five stories on public relations. ]]></description><author>BNET Staff</author><pubDate>Apr 14, 2008 4:05 PM PDT</pubDate></item><item><title><![CDATA[Strategy at Its Best]]></title><link>http://www.bnet.com/2403-13240_23-58321.html</link><description><![CDATA[Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. ]]></description><author>BNET Staff</author><pubDate>Apr 14, 2008 4:03 PM PDT</pubDate></item><item><title><![CDATA[How to Negotiate a Merger]]></title><link>http://www.bnet.com/2403-13241_23-180208.html</link><description><![CDATA[We've boiled down what many M&A experts preach
about the hard process of M&A negotiating into four basic steps that
more companies ought to practice.]]></description><author>Geoffrey James</author><pubDate>Apr 14, 2008 3:49 PM PDT</pubDate></item><item><title><![CDATA[How to Plan a Merger]]></title><link>http://www.bnet.com/2403-13241_23-163245.html</link><description><![CDATA[Once, the most common way to grow a business was to hire talent and expand gradually. Today what used to be called merger mania is simply business as usual.]]></description><author>Geoffrey James</author><pubDate>Apr 14, 2008 3:46 PM PDT</pubDate></item><item><title><![CDATA[How to Beat a Lower-Priced Competitor]]></title><link>http://www.bnet.com/2403-13238_23-88251.html</link><description><![CDATA[It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?

On the one hand, all you need to do is drop your prices below the competition, and buyers will beat a path to your door. On the other hand, this approach will land you in a price war, and there are no winners in a price war  only survivors. Even if you manage to run your competitor out of business, chances are you may not have much of a business left when the battle is over.

Luckily, it is possible to beat a lower-priced competitor without crippling your profits. That's the good news. The bad news is that you'll need to make major operational changes, and you'll need to rethink how you communicate with customers. The changes required may not be for the faint of heart, but they're better than the alternatives. So gird your loins, corporate warriors; you're about to embark on one of the biggest strategy challenges you'll ever face.
]]></description><author>Geoffrey James</author><pubDate>Apr 14, 2008 3:44 PM PDT</pubDate></item><item><title><![CDATA[How to Use Web 2.0 Inside Your Company]]></title><link>http://www.bnet.com/2403-13241_23-66093.html</link><description><![CDATA[Today the business world is undergoing a significant transformation thanks to a set of technologies collectively known as "Web 2.0." Although it's tempting to dismiss Web 2.0 as Silicon Valley hype, that would be a mistake.]]></description><author>Susan Kuchinskas</author><pubDate>Apr 14, 2008 3:42 PM PDT</pubDate></item><item><title><![CDATA[How to Gather Competitive Research]]></title><link>http://www.bnet.com/2403-13241_23-60253.html</link><description><![CDATA[To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing?]]></description><author>Jane Hodges</author><pubDate>Apr 14, 2008 3:39 PM PDT</pubDate></item><item><title><![CDATA[How to Get Your Customers to Solve Problems for You]]></title><link>http://www.bnet.com/2403-13241_23-52960.html</link><description><![CDATA[Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing.]]></description><author>Jennifer Alsever</author><pubDate>Apr 14, 2008 3:34 PM PDT</pubDate></item><item><title><![CDATA[The Future of Operations Research]]></title><link>http://www.bnet.com/2403-13241_23-188133.html</link><description><![CDATA[How one prominent academic, UC Berkeley's Lee W. Schruben, sees the evolution of operations research in the business world.]]></description><author>Andrew Hines</author><pubDate>Mar 07, 2008 3:00 PM PST</pubDate></item><item><title><![CDATA[Using Your Marketing Database Effectively]]></title><link>http://www.bnet.com/2410-13237_23-168377.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Mar 03, 2008 10:33 AM PST</pubDate></item><item><title><![CDATA[How Operations Research Drives Success at P&G]]></title><link>http://www.bnet.com/2403-13241_23-188137.html</link><description><![CDATA[Operations research isn't just geek science at P&G. It's an integral part of the company's marketing, sales and supply chain.]]></description><author>Andrew Hines</author><pubDate>Feb 27, 2008 2:50 PM PST</pubDate></item><item><title><![CDATA[Key Terms and Players of Operations Research]]></title><link>http://www.bnet.com/2403-13241_23-188239.html</link><description><![CDATA[More and more companies are turning to data analysts and mathematical engineers to solve key business problems. Here's a guide to the key players and the basic lexicon of their craft  operations research.]]></description><author>Andrew Hines</author><pubDate>Feb 14, 2008 3:51 PM PST</pubDate></item><item><title><![CDATA[James Freund: 10 Rules of M&A Bargaining]]></title><link>http://www.bnet.com/2403-13241_23-180023.html</link><description><![CDATA[One of the world's foremost experts on M&A negotiation describes 10 critical negotiating tactics.]]></description><author> Geoffrey James</author><pubDate>Jan 18, 2008 8:53 AM PST</pubDate></item><item><title><![CDATA[Competing For Profits]]></title><link>http://www.bnet.com/2410-13241_23-168332.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Jan 03, 2008 11:34 AM PST</pubDate></item><item><title><![CDATA[Producing White Papers]]></title><link>http://www.bnet.com/2410-13240_23-168362.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Jan 03, 2008 11:32 AM PST</pubDate></item><item><title><![CDATA[Networking Over the Internet: The Emerging World of Peer-to-Peer Commerce]]></title><link>http://www.bnet.com/2410-13237_23-68800.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Jan 03, 2008 11:10 AM PST</pubDate></item><item><title><![CDATA[Developing an Online Strategy]]></title><link>http://www.bnet.com/2410-13237_23-168340.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 18, 2007 2:50 PM PST</pubDate></item><item><title><![CDATA[Using Blogging to Promote Your Company]]></title><link>http://www.bnet.com/2410-13237_23-168373.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 17, 2007 4:06 PM PST</pubDate></item><item><title><![CDATA[Four Common Deal-killers]]></title><link>http://www.bnet.com/2403-13241_23-180019.html</link><description><![CDATA[Four familiar landmines in M&A bargaining and how to avoid them. ]]></description><author>Geoffrey James</author><pubDate>Dec 13, 2007 4:46 PM PST</pubDate></item><item><title><![CDATA[Getting Closer To Customers with a Collegial Atmosphere]]></title><link>http://www.bnet.com/2410-13237_23-95577.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 13, 2007 2:25 PM PST</pubDate></item><item><title><![CDATA[Understanding Web Site Management]]></title><link>http://www.bnet.com/2410-13237_23-68822.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 13, 2007 2:18 PM PST</pubDate></item><item><title><![CDATA[Designing a Web Site That Works]]></title><link>http://www.bnet.com/2410-13237_23-68768.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 13, 2007 10:24 AM PST</pubDate></item><item><title><![CDATA[Using Networked Marketing Tools]]></title><link>http://www.bnet.com/2410-13237_23-168374.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 07, 2007 3:04 PM PST</pubDate></item><item><title><![CDATA[Assessing Exchange Rate Risk]]></title><link>http://www.bnet.com/2410-13239_23-68748.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 06, 2007 1:41 PM PST</pubDate></item><item><title><![CDATA[Following the Guiding Principles of Content Management]]></title><link>http://www.bnet.com/2410-13237_23-95576.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 05, 2007 12:46 PM PST</pubDate></item><item><title><![CDATA[Improving Relationships with Key Accounts]]></title><link>http://www.bnet.com/2410-13237_23-95581.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 05, 2007 12:20 PM PST</pubDate></item><item><title><![CDATA[Using Podcasting to Promote Your Business]]></title><link>http://www.bnet.com/2410-13237_23-168376.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 04, 2007 4:35 PM PST</pubDate></item><item><title><![CDATA[Maximizing Affiliate Marketing on the Web]]></title><link>http://www.bnet.com/2410-13237_23-68797.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 04, 2007 4:21 PM PST</pubDate></item><item><title><![CDATA[Improving Your Market Research]]></title><link>http://www.bnet.com/2410-13237_23-95583.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 03, 2007 11:44 AM PST</pubDate></item><item><title><![CDATA[Updating Your Web Site As Your Business Grows]]></title><link>http://www.bnet.com/2410-13237_23-168372.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 03, 2007 11:35 AM PST</pubDate></item><item><title><![CDATA[Understanding Green Marketing]]></title><link>http://www.bnet.com/2410-13237_23-168370.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Dec 03, 2007 11:31 AM PST</pubDate></item><item><title><![CDATA[Understanding Marketing Ethics]]></title><link>http://www.bnet.com/2410-13237_23-168371.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 30, 2007 4:40 PM PST</pubDate></item><item><title><![CDATA[Managing Sales Opportunities]]></title><link>http://www.bnet.com/2410-13237_23-168352.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 30, 2007 4:32 PM PST</pubDate></item><item><title><![CDATA[Planning the Campaign Cycle]]></title><link>http://www.bnet.com/2410-13237_23-168358.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 30, 2007 3:12 PM PST</pubDate></item><item><title><![CDATA[Prospecting Online]]></title><link>http://www.bnet.com/2410-13237_23-168363.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 30, 2007 2:55 PM PST</pubDate></item><item><title><![CDATA[Securing Sponsorship]]></title><link>http://www.bnet.com/2410-13237_23-168366.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 30, 2007 11:57 AM PST</pubDate></item><item><title><![CDATA[Planning Online Press Relations]]></title><link>http://www.bnet.com/2410-13237_23-168357.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 28, 2007 1:47 PM PST</pubDate></item><item><title><![CDATA[Pricing Your Products and Services]]></title><link>http://www.bnet.com/2410-13237_23-168359.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 28, 2007 12:12 PM PST</pubDate></item><item><title><![CDATA[Producing Case Studies]]></title><link>http://www.bnet.com/2410-13237_23-168360.html</link><description><![CDATA[]]></description><author>BNET Editorial</author><pubDate>Nov 27, 2007 3:52 PM PST</pubDate></item></channel></rss>