<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0"><channel><title>BNET  Articles</title><link>http://www.bnet.com</link><description>BNET  Articles</description><pubDate>Dec 04, 2008 4:29 PM PST</pubDate><item><title><![CDATA[Apple: The Perfectly Timed Negative Ad Campaign]]></title><link>http://www.bnet.com/2403-13241_23-253319.html</link><description><![CDATA[Apple beefed up ad expenditures to launch an anti-PC ad campaign
that blindsided the mighty Microsoft.]]></description><author>Lindsay Blakely</author><pubDate>Dec 02, 2008 5:52 PM PST</pubDate></item><item><title><![CDATA[Hudson City Bancorp: One Bank That Didn't Drink the Kool-Aid]]></title><link>http://www.bnet.com/2403-13241_23-253410.html</link><description><![CDATA[Hudson stuck to its conservative lending practices and skipped
subprime mortgages, trading short-term windfalls for slow but steady growth. ]]></description><author>Lindsay Blakely</author><pubDate>Dec 02, 2008 5:39 PM PST</pubDate></item><item><title><![CDATA[Home Depot: Back to Basics]]></title><link>http://www.bnet.com/2403-13241_23-253382.html</link><description><![CDATA[Home Depot got rid of underperforming assets and redirected
resources into what had long been neglected  its customers.]]></description><author>Lindsay Blakely</author><pubDate>Dec 02, 2008 5:21 PM PST</pubDate></item><item><title><![CDATA[CVS: Calculated Acquisitions for Greater Market Share]]></title><link>http://www.bnet.com/2403-13241_23-253409.html</link><description><![CDATA[CVS committed the capital necessary to push through major
acquisitions, giving the company a market advantage going into the recession.]]></description><author>Danielle Novy</author><pubDate>Dec 02, 2008 5:17 PM PST</pubDate></item><item><title><![CDATA[Clorox: A Green-Market Breakthrough]]></title><link>http://www.bnet.com/2403-13241_23-253321.html</link><description><![CDATA[By leveraging its brand and
capitalizing on its retail muscle, Clorox became a major player in green products.]]></description><author>John Maas</author><pubDate>Dec 02, 2008 5:17 PM PST</pubDate></item><item><title><![CDATA[Rebalance Compensation From Top to Bottom]]></title><link>http://www.bnet.com/2403-13241_23-251266.html</link><description><![CDATA[When morale flags, sacrifice executive pay and reward those
further down the ladder to send a unifying message.]]></description><author>Danielle Novy</author><pubDate>Nov 24, 2008 4:24 PM PST</pubDate></item><item><title><![CDATA[Land a Private Placement to Fund Critical Investments]]></title><link>http://www.bnet.com/2403-13241_23-251193.html</link><description><![CDATA[Seeking out private investors doesn't just promise more
control over the process than a public offering  it often leads to
bigger payouts, too.]]></description><author>Susanna Hamner</author><pubDate>Nov 21, 2008 2:51 PM PST</pubDate></item><item><title><![CDATA[Double Down on Strategic Advertising]]></title><link>http://www.bnet.com/2403-13241_23-251352.html</link><description><![CDATA[Now is the time to increase communication with customers to show
how your product can ease the difficulties they're going through.]]></description><author>Susanna Hamner and John Maas</author><pubDate>Nov 21, 2008 2:49 PM PST</pubDate></item><item><title><![CDATA[Cherry Pick Top Talent Away from Rivals]]></title><link>http://www.bnet.com/2403-13241_23-251115.html</link><description><![CDATA[Employ savvy recruiting tactics to poach A players from
competitors.]]></description><author>Kim Girard</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Sell Off Non-Critical Assets to Raise Cash]]></title><link>http://www.bnet.com/2403-13241_23-251135.html</link><description><![CDATA[Keep the parts of the business that will help the company grow;
get rid of what won't.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Prioritize Your Debt]]></title><link>http://www.bnet.com/2403-13241_23-251139.html</link><description><![CDATA[]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Refinance Your Debt]]></title><link>http://www.bnet.com/2403-13241_23-251198.html</link><description><![CDATA[Renegotiate debt terms or exchange debt for equity in order to
conserve cash  or even grow.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Price Optimize for Your Best Customers]]></title><link>http://www.bnet.com/2403-13241_23-251199.html</link><description><![CDATA[Segment your core customers from the deal seekers  and
offer goods that will appeal to each.]]></description><author>Karen Steen</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Take Advantage of Training Programs]]></title><link>http://www.bnet.com/2403-13241_23-251309.html</link><description><![CDATA[While competitors cut training, invest wisely in programs that
will help you hang onto A players and prepare your company to rebound after the
recession.]]></description><author>Kim Girard</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Exploit Revolving Credit]]></title><link>http://www.bnet.com/2403-13241_23-251310.html</link><description><![CDATA[If you've got good credit, use it. Pull cash from revolvers to
have it on hand, so you can make other payments or pursue growth.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Capitalize on Affordable Luxuries]]></title><link>http://www.bnet.com/2403-13241_23-251349.html</link><description><![CDATA[Over-leveraged consumers have less disposable income now than they
have in past recessions  but history suggests they'll open
their wallets for the right stuff.]]></description><author>John Maas</author><pubDate>Nov 21, 2008 2:22 PM PST</pubDate></item><item><title><![CDATA[Raise Cash Through Factoring]]></title><link>http://www.bnet.com/2403-13241_23-251705.html</link><description><![CDATA[Sell unpaid accounts receivable to a factoring company that will
trade them for immediate cash.]]></description><author>Jane Hodges</author><pubDate>Nov 21, 2008 2:20 PM PST</pubDate></item><item><title><![CDATA[Give Your Logo Power Beyond Words]]></title><link>http://www.bnet.com/2403-13237_23-245720.html</link><description><![CDATA[Barack Obama's presidential campaign proved that the
stickiness of a logo has as much to do with the design as how it's
used  and how you let others use it.]]></description><author>John Maas</author><pubDate>Nov 20, 2008 2:12 PM PST</pubDate></item><item><title><![CDATA[What Is Operations Research?]]></title><link>http://www.bnet.com/2403-13502_23-241648.html</link><description><![CDATA[The secret weapon for Procter & Gamble, Google, and other
companies, operations research relies on sophisticated analytics to tackle
complex business problems.]]></description><author>Lindsay Blakely</author><pubDate>Nov 03, 2008 5:49 PM PST</pubDate></item><item><title><![CDATA[Obama v. McCain - Online!]]></title><link>http://www.bnet.com/2403-13237_23-245648.html</link><description><![CDATA[Setting politics (and content) aside, BNET Art Director Marc
Mendell clicks through the McCain and Obama campaign Web sites, analyzing the
effectiveness of their visual design.]]></description><author>Danielle Novy</author><pubDate>Nov 03, 2008 5:22 PM PST</pubDate></item><item><title><![CDATA[Adjust Your Messaging on the Fly]]></title><link>http://www.bnet.com/2403-13237_23-245722.html</link><description><![CDATA[Smart marketers can learn from McCain's ability to tweak
his campaign message - but should beware of changing it too often. ]]></description><author>Eric Reyes</author><pubDate>Nov 01, 2008 2:41 PM PDT</pubDate></item><item><title><![CDATA[Discover Your Base of Influencers  and Put Them to Work ]]></title><link>http://www.bnet.com/2403-13237_23-245719.html</link><description><![CDATA[In his 2008 primary bid, Ron Paul energized grassroots organizers,
outsourcing critical campaign roles and letting them do his marketing for him. ]]></description><author>Eric Reyes</author><pubDate>Nov 01, 2008 2:24 PM PDT</pubDate></item><item><title><![CDATA[Click with Millennials Through Multiple Channels]]></title><link>http://www.bnet.com/2403-13237_23-245721.html</link><description><![CDATA[The Obama campaign's slick outreach to Gen Y
demonstrated how businesses should market to this demographic: offer them
genuinely valuable services.]]></description><author>Eric Reyes</author><pubDate>Nov 01, 2008 2:24 PM PDT</pubDate></item><item><title><![CDATA[How to Handle a Workplace Bully]]></title><link>http://www.bnet.com/2403-13059_23-242687.html</link><description><![CDATA[Half of U.S. employees have been bullied at work. Here's
how to stop bad behavior before it costs your company big.]]></description><author>Jennifer Alsever</author><pubDate>Oct 27, 2008 7:05 PM PDT</pubDate></item><item><title><![CDATA[Workplace Bullying: A Management Primer]]></title><link>http://www.bnet.com/2403-13059_23-242718.html</link><description><![CDATA[Workplace Bullying: A Management Primer]]></description><author>Adam L. Penenberg</author><pubDate>Oct 27, 2008 6:08 PM PDT</pubDate></item><item><title><![CDATA[How to Start a Mentorship Program]]></title><link>http://www.bnet.com/2403-13058_23-212133.html</link><description><![CDATA[How do you hang onto your brightest young talent and prepare them
to lead? Simple: Recruit your more experienced employees to help coach and
guide them.]]></description><author>Jennifer Alsever</author><pubDate>Oct 27, 2008 4:38 PM PDT</pubDate></item><item><title><![CDATA[What Is a Results-Only Work Environment?]]></title><link>http://www.bnet.com/2403-13059_23-237128.html</link><description><![CDATA[A new management philosophy declares that giving employees
complete control over their time is the best way to increase productivity in
the workplace.]]></description><author>Lindsay Blakely</author><pubDate>Oct 27, 2008 3:24 PM PDT</pubDate></item><item><title><![CDATA[How to Use LinkedIn]]></title><link>http://www.bnet.com/2403-13070_23-219860.html</link><description><![CDATA[The largest professional social network can help you meet
influential people, answer business questions, and take your career where you
want it to go.]]></description><author>Jake Swearingen</author><pubDate>Oct 27, 2008 2:32 PM PDT</pubDate></item><item><title><![CDATA[How to Prepare for a Directorship]]></title><link>http://www.bnet.com/2403-13070_23-241665.html</link><description><![CDATA[Board memberships are no longer the ceremonial roles of
yesteryear. But the rewards are great for the business person who wants to help
mold and move a modern company forward.]]></description><author>Marie C. Baca and Joanna Higgins</author><pubDate>Oct 27, 2008 2:29 PM PDT</pubDate></item><item><title><![CDATA[Linking employee benefits to talent management]]></title><link>http://www.bnet.com/2403-13059_23-243584.html</link><description><![CDATA[Most companies treat benefits as a cost of doing business. They should see them instead as a competitive weapon.]]></description><author></author><pubDate>Oct 24, 2008 11:28 AM PDT</pubDate></item><item><title><![CDATA[Centered leadership: How talented women thrive]]></title><link>http://www.bnet.com/2403-13058_23-243562.html</link><description><![CDATA[A new approach to leadership can help women become more self-confident and effective business leaders.]]></description><author>Joanna Barsh, Susie Cranston, and Rebecca A. Craske </author><pubDate>Oct 24, 2008 11:27 AM PDT</pubDate></item><item><title><![CDATA[How chief strategy officers think about their role: A roundtable ]]></title><link>http://www.bnet.com/2403-13241_23-243569.html</link><description><![CDATA[Chief strategy officers from several high-profile companies discuss the complexities and challenges of the role.]]></description><author>Renée Dye</author><pubDate>Oct 24, 2008 11:27 AM PDT</pubDate></item><item><title><![CDATA[Leadership and innovation]]></title><link>http://www.bnet.com/2403-13501_23-243570.html</link><description><![CDATA[McKinsey research reveals a wide gap between the aspirations of executives to innovate and their ability to execute. Organizational structures and processes are not the solution. ]]></description><author>Joanna Barsh, Marla M. Capozzi, and Jonathan Davidson </author><pubDate>Oct 24, 2008 11:27 AM PDT</pubDate></item><item><title><![CDATA[Time to rethink offshoring?]]></title><link>http://www.bnet.com/2403-13239_23-243588.html</link><description><![CDATA[Changing economic conditions may have undermined some of the benefits of offshoring. For managers of global supply chains, this could be the time to reevaluate.]]></description><author>Ajay Goel, Nazgol Moussavi, and Vats N. Srivatsan</author><pubDate>Oct 24, 2008 11:26 AM PDT</pubDate></item><item><title><![CDATA[How to Manage in a Recession]]></title><link>http://www.bnet.com/2403-13059_23-208896.html</link><description><![CDATA[During a downturn, the usual rules of the workplace change
dramatically. Here's how to keep your team motivated and productive. ]]></description><author>Lindsay Blakely</author><pubDate>Oct 23, 2008 3:52 PM PDT</pubDate></item><item><title><![CDATA[Five Tactics for Landing a Board Seat]]></title><link>http://www.bnet.com/2403-13070_23-241660.html</link><description><![CDATA[A board seat will enhance a new executive's resume, but
first you need to be invited to join. Here's how to increase your
chances of getting a foot in the boardroom door.]]></description><author>Marie C. Baca</author><pubDate>Oct 20, 2008 4:24 PM PDT</pubDate></item><item><title><![CDATA[Five Masters of the Boardroom]]></title><link>http://www.bnet.com/2403-13070_23-241682.html</link><description><![CDATA[Challenging times call for extraordinary board members who can thwart corporate chaos. Here are five who shine.]]></description><author>Marie C. Baca</author><pubDate>Oct 20, 2008 4:21 PM PDT</pubDate></item><item><title><![CDATA[What Are CEO Clawbacks'?]]></title><link>http://www.bnet.com/2403-13056_23-239138.html</link><description><![CDATA[Capping pay is one way to send a message to Wall Street fat cats,
but requiring execs to pay back their bonuses takes the punishment one step further.  ]]></description><author>Peter Galuszka</author><pubDate>Oct 03, 2008 2:24 PM PDT</pubDate></item><item><title><![CDATA[Who's Your City: Best Places to Live]]></title><link>http://www.bnet.com/2403-13068_23-193876.html</link><description><![CDATA[In this exclusive adaptation of Richard Florida's new book Who's Your City?, Florida explains how to choose the ideal place to work and live, based on your professional and personal needs.]]></description><author>Richard Florida</author><pubDate>Oct 02, 2008 4:42 PM PDT</pubDate></item><item><title><![CDATA[How to Manage the Media]]></title><link>http://www.bnet.com/2403-13068_23-194647.html</link><description><![CDATA[For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy.]]></description><author>William Holstein</author><pubDate>Oct 02, 2008 4:41 PM PDT</pubDate></item><item><title><![CDATA[How to Present Like Steve Jobs]]></title><link>http://www.bnet.com/2403-13068_23-194984.html</link><description><![CDATA[Apple's CEO is the most charismatic pitchman in business
today. Learn how to apply his secrets to your next presentation.]]></description><author>Carmine Gallo</author><pubDate>Oct 02, 2008 4:41 PM PDT</pubDate></item><item><title><![CDATA[How to Order a Custom-Made Suit]]></title><link>http://www.bnet.com/2403-13068_23-212782.html</link><description><![CDATA[Nothing sends a clearer message about your status and self worth
than a custom-made suit. Here's everything you need to know to get the perfect
fit.]]></description><author>Christian M. Chensvold</author><pubDate>Oct 02, 2008 4:36 PM PDT</pubDate></item><item><title><![CDATA[What Is a Millennial?]]></title><link>http://www.bnet.com/2403-13059_23-201716.html</link><description><![CDATA[The emerging generation of workers, known as millennials or Generation Y, represents the biggest shift in the workforce since the baby boomers came of age.]]></description><author>Andrew Tilin</author><pubDate>Oct 02, 2008 4:29 PM PDT</pubDate></item><item><title><![CDATA[What Is Biomimicry? ]]></title><link>http://www.bnet.com/2403-13501_23-236571.html</link><description><![CDATA[Mother Nature offers a world of inspiration to designers looking
to increase energy efficiency]]></description><author>Hillary Woolley </author><pubDate>Oct 02, 2008 4:26 PM PDT</pubDate></item><item><title><![CDATA[How to Get Results From Your Team]]></title><link>http://www.bnet.com/2403-13059_23-237220.html</link><description><![CDATA[Ten tips from the creators of the Results-Only Work Environment,
from their book Why Work Sucks and How to Fix It.]]></description><author>Cali Ressler and Jody Thompson, authors of <i>Why Work Sucks and How to Fix It</i></author><pubDate>Sep 29, 2008 9:01 AM PDT</pubDate></item><item><title><![CDATA[Models for People Management: Best Buy, Google, GE, Semco]]></title><link>http://www.bnet.com/2403-13059_23-237201.html</link><description><![CDATA[A look at four models of people management  all radically different, all successful. ]]></description><author>Lindsay Blakely</author><pubDate>Sep 26, 2008 4:09 PM PDT</pubDate></item><item><title><![CDATA[The End of Time-Based Management?]]></title><link>http://www.bnet.com/2403-13059_23-237238.html</link><description><![CDATA[Author Tammy Erickson on how the Results-Only Work Environment
fits into the evolution of the workplace  and why companies need to
rethink the way they evaluate employee productivity.]]></description><author>Lindsay Blakely</author><pubDate>Sep 26, 2008 4:09 PM PDT</pubDate></item><item><title><![CDATA[Social Networking for Business]]></title><link>http://www.bnet.com/2403-13070_23-219914.html</link><description><![CDATA[Here's how successful social networkers use sites like Facebook and Twitter for everything from recruiting to manufacturing.]]></description><author>Jake Swearingen</author><pubDate>Sep 15, 2008 10:05 AM PDT</pubDate></item><item><title><![CDATA[Social Networking Myths and Risks]]></title><link>http://www.bnet.com/2403-13070_23-219915.html</link><description><![CDATA[You know that connecting to colleagues online has real benefits, but there are some things holding you back. If you're worried about wasting time, losing your privacy, or struggling with your technical skills, don't be  most social networks are safe and easy to use. That said, there are a few genuine concerns to be on alert for. Here's a rundown of what you do  and don't  need to worry about when networking online.]]></description><author>Jake Swearingen</author><pubDate>Sep 15, 2008 10:00 AM PDT</pubDate></item><item><title><![CDATA[How to Get Started with Getting Things Done]]></title><link>http://www.bnet.com/2403-13074_23-52958.html</link><description><![CDATA[David Allen's Getting Things Done time-management system is based on some pretty esoteric concepts ("knowledge work," "distributed cognition," the "ready state" of martial arts, and so on), but in actual practice it's cheap and very much do-it-yourself.]]></description><author>Robert Landon</author><pubDate>Sep 11, 2008 11:34 AM PDT</pubDate></item></channel></rss>