Business Library Topics

• Benchmarking
• Branding
• Competitive Strategy
• Strategic Analysis
• Workforce Management

How Australia Ducked the Crisis

Global recession? Not Down Under, where home prices actually went up. How'd they pull that off?

Tags: Australia, U.S., Bank, Economy, China Syndrome, Financial Services, Financial Crisis, Australia and New Zealand Banking Group Limited, Commonwealth Bank of Australia, National Bank of Australia, Westpac Banking Corporation, Housing, Trade, Exports, Recovery, Phil Dobbie

New Key to Success in Online Retail: Geography

Whartons David Bell says old-fashioned neighborhood census data can bring new shoppers to your online door.

Tags: Online Retail, Web, Word Of Mouth, Customer, Wharton, Preference Minority, Internet, Channel Management, Marketing, University of Pennsylvania, David Bell, Diapers.com, Netgrocer.com, Internet commerce, Paul Sloan

Irene Rosenfeld’s Crafty Pursuit of Cadbury

The Kraft CEO seems to think it takes sweetness to capture a sweets maker. So far, she looks right.

Tags: Kraft Foods Inc., Cadbury Schweppes Plc., Irene Rosenfeld, Mergers & Acquisitions, Corporate Governance, Financial Accounting, Investment, Finance, Business Operations, Corporate Law, Kraft Foods, Cadbury PLC, Mergers and Acquisitions, M&As, Kit R. Roane

How Big Lots Is Turning the Real Estate Bust into Its Own Boom

Bankrupt merchants have made ghost towns out of strip malls. Big Lots sees that as the best opportunity in years.

Tags: Retail Company, Store, Big Lots, Real Estate, Retail, Business Operations, Commercial Real Estate, Branding, Expansion, Rent, Expansion, Melanie Warner

Hyundai’s Advertising Strategy: Wait for the Fire Sales

With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession.

Tags: Hyundai, Car, Advertisement, Sales, Hyundai Motor Company, Advertising, General Motors, L’Oreal, Marketing, Deals, Recession, Downturn, American Express, Melanie Warner

ITT Staffs Up While the Getting Is Good

The U.S. aerospace and defense industry will likely shed 30,000 jobs this year. For ITT Corp., thats a lot of resumes to review.

Tags: Job, ITT Corp., Recruitment & Selection, Aerospace & Defense, Human Resources, Workforce Management, Manufacturing, Lockheed Martin, Boeing, Labor, Hiring, Layoffs, Melanie Warner

PepsiCo’s Big Steal: The Middle Man at a $1 Billion Discount

Indra Nooyi needed to make PepsiCo more nimble by buying back its bottlers. The stock market crash gave the CEO the perfect moment to ...

Tags: PepsiCo, Beverage, Food & Beverage, Manufacturing, Pepsi Bottling Group, PepsiAmericas, Mergers, Acquisitions, M&A, Melanie Warner

The Price Is Right — If You Can Spend Again

How four companies have scored big deals by not letting a good crisis go to waste.

Tags: BNET Feature Package, Recession, Downturn, Deals, M&As, Mergers and Acquisitions, Advertising, Real Estate

Five Strategies for Making a Smart App

Any smart marketer today has to think about mobile. Heres how to figure out if an app should be part of your strategy.

Tags: Strategy, App, Kraft, Branding, Marketing, iPhone App, Application, iPhone, Starwood Hotels, Target, Bank of America, Nike, Coca-Cola, Brand Affinity, Paul Sloan

How Mobile Apps Are Revolutionizing Advertising.

The Success of Apples iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. Its ...

Tags: Apple iPhone, Advertisement, Mobile, App, IBM Corp., Bader, Smart Phones, Telecom & Utilities, Consumer Electronics, Personal Technology, U.S. Open, Apple, iPhone, Apple App Store. iTunes, iTunes store, Steve Jobs, Advertising, Coke, Audi, Gap, Gillette, IBM, Kraft Foods, Nestle, Target. Ogilvy, Android, Nokia, Microsoft Mobile, Any Roddick, Serena Willams, MSNBC, CNN, New York Times, Kevin Gray

How SMES Can Win Public Sector Contracts

As the public sector looks to cut expenditure, smaller suppliers will have to work even harder to reach the top of the tendering shortlist.

Tags: Public Sector, Contract, Supplier, Procurement, Public Sector Contract, Devil, Purchasing & Procurement, Business Operations, SME, E-Consortium, Birmingham, Serco, Compliance, Tendering, Buying Solutions, Alison Coleman

How to Cut Costs to Avoid Cutting Jobs

There are plenty of creative ways to save money to save jobs. The best part is that the process can even boost your profits.

Tags: Job, Employee, Hospital, Customer, Worker, Recruitment & Selection, Healthcare, Human Resources, Workforce Management, Job Cuts, FedEx, Wynn Resorts, Marriott International, American Express, Deloitte Consulting, General Motors Corp., Cisco Systems, Jane Hodges

The Real ROI of the Press Release

Forget about getting press coverage from your corporate announcements. If you do anything with your press releases, get them in front of Google searchers ...

Tags: Press Release, Google Inc., Web, ROI, Web Site, Business Wire, Public Relations, Web Site Development, Channel Management, Web Technology, Marketing, Corporate Communications, Internet, PRWeb, PRNewswire, Google, PR Strategy, Press Release Syndication, Search Engine Optimization, Drew Kerr

Four Principles of Apple’s Successes (and Failures)

Apple doesnt play by the same rules as most companies. Thats a good thing usually.

Tags: Apple Inc., Marketing Research, Marketing, Apple, Steve Jobs, Management, Innovation, Design, iPod, iPhone, Strategy, RoundUp, Chris Morrison

How to Innovate Like Apple

Apples formula for success can be distilled into principles of sound management that could (in the right culture) flourish elsewhere too.

Tags: Steve Jobs, Apple Inc., Americans, Leadership, Smart Phones, Productivity, Corporate Governance, Investment, Digital Music, Management, Consumer Electronics, Personal Technology, Business Operations, Corporate Law, Finance, Apple, Innovation, Design, iPod, iPhone, Strategy, Crash Course, Chris Morrison

Insanely Great Marketing

Apples obsession with its own image makes great products look even more glamorous.

Tags: Advertisement, Apple Inc., Not-Too-Public Public Relations Apple, Public Relations, Marketing, Corporate Communications, Chris Morrison

Telepresence: A Better Way to Spend Your Travel Budget?

As more businesses rein back on their travel budgets, managers will have to rely on remote meetings to co-operate with and co-ordinate others. One ...

Tags: Business, Desktop Model, Collaboration, Groupware, Product Development, Channel Management, Enterprise Software, Software, Research & Development, Business Operations, Marketing, Telepresence, Immersive, Meeting, Remote, Cisco, HP, Avaya, Teleris, BT, BAT, P&G, Miya Knights, Miya Knights

The Apples of Other Industries

These three companies excel at bringing innovation and excellence to the markets they serve.

Tags: Food, Virgin Atlantic, Industry, Apple Inc., Food & Beverage, Branding, Manufacturing, Marketing, Chris Morrison

The Science Behind Apple’s Magic

A steady stream of revolutionary products. Swarms of devoted fans. Advertising that laughs at the competition. How does Apple do it? Well show you.

Tags: BNET Feature Package, Apple, Steve Jobs, Innovation

How to Manage an IP Portfolio

Intellectual property ranges from patents and copyrights to branding, know-how, and trade secrets. Assembling a portfolio to value, track, and protect your IP can ...

Tags: Patent, IP, Patent Filing, Network Technology, Networking, Intellectual Property, BNET Crash Course, Erik Sherman

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