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How to Execute a Merger: Planning and brokering an M&A deal is the easy part. It's after the ink is dry that the real work begins. Here's how to ...; Tags: Merger, Mergers & Acquisitions, Strategy, Strategic Planning, Crash Course, Acquisition, Employee, Firm, Organization, Corporate Law, Investment, Finance, Business Operations, Geoffrey James
When Winning Is Everything: Have you ever made a decision in the heat of competitive battle only to ask yourself later, "What was I thinking?" If so, you've ...; Tags: Harvard Business Review, In Brief, Deepak Malhotra, Gillian Ku, J. Keith Murnighan, Team, Acquisition, Rivalry, Negotiation, Free Trade, Mergers & Acquisitions, Team Management, Corporate Law, Finance, Investment, Management, Business Operations
Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the ...; Tags: Consumer, Segmentation, Market-segmentation, Brand, Segment, Customer, Branding, Marketing Research, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers; Tags: Behavioral Targeting, Web Marketing, Cookies, IP Address, Advertising, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network, Ad Network, Lori Deschene
What Is Crowdsourcing?: Despite the jargony name, crowdsourcing is a very real and important business idea. The basic idea is to tap into the collective intelligence of ...; Tags: Crowdsourcing, iStockphoto.com, Jennifer Alsever, Procter & Gamble Co., NetFlix Inc., E. I. Du Pont de Nemours & Co., Amazon.com Inc., Collective Wisdom, BNET Briefing, Software, Weak Spots Crowds
What Is Web 2.0?: Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is.; Tags: Web, Web 2.0, Channel Management, Internet, Marketing, Mike Wolcott, Technology, Enterprise Applications, Distribution, BNET Briefing
What Is Carbon Credit?: C02 emissions trading can help lower the environmental cost of doing business - if you know how to navigate the booming $60 billion market.; Tags: Emission, British Petroleum Co Plc, Offset, Carbon, Government, Strategy, Management, Jessica Stillman, Carbon Credits, Cap-and-Trade Scheme, Carbon Offsets, Emissions, BNET Briefing, Carbon Credit
What Is Private Equity?: The term private equity encompasses a range of techniques used to finance commercial ventures in ways that do not involve the use of publicly ...; Tags: Private Equity, Venture Capital, Investor, Investment, Business, BNET Briefing, Angel Investor, VC, Financial Services, Finance, Sue Troy
Expanding Overseas: The Best Mid-Size Markets: Relatively stable and foreigner-friendly, these growing mid-size markets offer expansion opportunities in regions less vulnerable to the current global economic slowdown.; Tags: U.S., Dubai, Chile, Business, Latin America, Singapore, GDP, Tax Rate, Government, Taxes, Free Trade, Internet, Vertical Industries, Banking, Financial Planning, Finance, Enterprise Software, Software, Financial Services, Jennifer Alsever, Business Expansion, International, United Arab Emirates
Expanding Overseas: The Best Large Markets: The world's largest foreign markets are all growing and making it easier for western companies to join their economies.; Tags: U.S., China, India, Russia, Ruble, Taxes, Free Trade, Manufacturing, Financial Planning, Finance, Jennifer Alsever, PricewaterhouseCoopers Consulting, Foreign Markets, Expansion, International, Business
Expanding Overseas:The Best Small Markets: Thanks to job growth and newfound political stability, these smaller markets present a big opportunity for U.S. and other western companies to expand.; Tags: U.S., Kazakhstan, Business, Peru, World Bank, Vietnam, Garcia, Rwanda, Kenya, Government, Free Trade, Vertical Industries, Real Estate, Investment, Finance, Enterprise Software, Software, Business Operations, Jennifer Alsever, Risk Assessment, Real Estate Price, Business Expansion, International
Keep Your Company Strong in a Slow Market: Every company needs to change its tactics during an economic slowdown. Here's how the smart ones survive.; Tags: IMF, Working Capital, Managerial Accounting, Marketing Research, Finance, Marketing, BNET Staff, Recession, Recession Proof, Recession Strategy, Top 5
Improve Your Game with a Balanced Scorecard: Are your business initiatives undermining one another? These greatest hits from the BNET Business Library will show you how to keep your goals aligned.; Tags: Game, Marketing, Marketing Research, BNET Staff, strategic planning, balanced scorecard, dashboard, Top 5
Dealing with the Media: Want to generate good press or avoid PR backlash in times of crisis? Learn how to manage the media with our Top Five ...; Tags: Marketing, Corporate Communications, BNET Staff, crisis communication, public relations, media, press, Top 5
Strategy at Its Best: Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom.; Tags: Marketing Research, Tools & Techniques, Marketing, Management, BNET Staff, strategy, strategic analysis, SWOT, Michael Porter, Five Forces, competitive analysis, competitive intelligence, market research, SWOT analysis, Porter Five Forces, Top 5
How to Negotiate a Merger: We've boiled down what many M&A experts preach about the hard process of M&A negotiating into four basic steps that more companies ought to ...; Tags: Merger, Negotiation, Free Trade, Finance, Investment, Geoffrey James, strategy, strategic planning, mergers & acquisitions, Crash Course
How to Plan a Merger: Once, the most common way to grow a business was to hire talent and expand gradually. Today what used to be called merger mania ...; Tags: Acquisition, Merger, Industry, Product, Investor, Corporate Law, Investment, Finance, Business Operations, Management, Geoffrey James, M&A, Competitor, strategy, strategic planning, mergers & acquisitions, Crash Course
How to Beat a Lower-Priced Competitor: It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need ...; Tags: Competitor, Competition, Product, Customer, Management, Geoffrey James, price, costing, competitive strategy, Crash Course
How to Use Web 2.0 Inside Your Company: Today the business world is undergoing a significant transformation thanks to a set of technologies collectively known as "Web 2.0." Although it's tempting to ...; Tags: Web, Tool, Web 2.0, Channel Management, Internet, Marketing, technology, Socialtext, Vendor, Microsoft Corp., MiPro Enterprises, Buy-in, Crash Course
How to Gather Competitive Research: To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing?; Tags: Marketing Research, Food & Beverage, Tools & Techniques, Sales Strategy, Manufacturing, Management, competitive strategy, competitive intelligence, marketing, SWOT analysis, competitor, rival, data, product, information, question, S&P, Hoover, Crash Course

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