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Keep Your Company Strong in a Slow Market

Tags: IMF, Working Capital, Managerial Accounting, Marketing Research, Finance, Marketing, BNET Staff, Recession, Recession Proof, Recession Strategy, Top 5

With a stock market that’s been volatile for months, job growth figures slowing to a standstill, and a rising unemployment rate, recession anxieties are understandably rattling the corporate sector. The bad news: history repeats itself. The good news: history also provides today’s managers with valuable lessons in how companies have weathered past economic downturns. Here’s a package of articles that offer financial strategies and research about how to best position your firm in a slow market.

How Banks Pulled Through the 2001 Recession

Source: Federal Reserve Bank of New York

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Financial institutions came through the 2001 recession in a much stronger position than they did during the downturn 10 years earlier. This article offers a look into how much of their success stemmed from skill on the part of managers and how much came from simple luck.

Recession Strategy: Reduce Working Capital Without Punishing Customers

Source: CFO Magazine

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A recession can bring out the best and the worst in corporate finance. The worst has been splattered across newspaper front pages. Some of the best is happening in back offices, where companies continue to find ways to mine working capital to increase cash flow. Take a look at this article to learn how companies like Palm and Plexus handle their financials and their customers during a slow economy.

Using Corporate Risk to Determine a Recession’s Severity

Source: International Monetary Fund

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Economists have long recognized that the private sector’s financial conditions have a powerful effect on the macroeconomy. Now with the rapid accumulation of corporate debt, a sudden economic shock would, in fact, not be very shocking. This paper shows how the IMF constructs its measure of corporate vulnerability and, in turn, its predictions for how low a downturn will go.

When Good Management Shines

Source: Montgomery Research

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According to conventional wisdom, a recession is when exceptional companies prove their value. Accenture Institute studied 850 of the largest companies in the United States and how they fared during the 1990–1991 recession. Here’s how the most successful came out on top by pursuing a new brand of back-to-basics contrarianism.

Recession Spending: Why Ad Cutbacks Don’t Always Make Sense

Source: B2Badvertising.org

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Should you change your marketing strategy during uncertain times? All too often management looks at advertising solely as an expense, rather than a long-term investment. This article explains why companies that continue to pursue an aggressive marketing strategy during a recession actually recover faster than the competitors who decide to slash budgets.

 
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    josmiley

    04/29/09 | Report as spam

    RE: Keep Your Company Strong in a Slow Market

    The solution here is Scientific Micromarket Management, which makes it possible for organizations to assess how each customer values your product and offer exactly that price every day in every market. Sure, we may be talking pennies and nickels here, but if you multiply these adjustments by the millions of potential customer-product combinations, then multiply these daily adjustments over the course of a year, and you will realize the significant amount of impact this will have on your bottom-line. Capitalizing on these billions of tiny demand shifts with a dynamic pricing system more targeted than human intuition enables companies to finally understand why every single customer buys what they buy from you and what they are willing to pay for it every time. This is far more comprehensive than any pricing strategy; this is a complete revenue optimization solution. Your customers are getting smarter about you, I think its time you got smarter about them.

    Joe Smiley
    Sentrana
    http://www.sentrana.com
    http://blog.sentrana.com

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