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Expanding Overseas: The Best Small Markets

Tags: U.S., Gross Domestic Product, China, Investment, Kazakhstan, Business, Real Estate, Peru, World Bank, Vietnam, Garcia, Rwanda Rwanda, Real Estate Price, Kenya, Government, Free Trade, Vertical Industries, Finance, Enterprise Software, Software, Jennifer Alsever, Rwanda, Business Operations, Risk Assessment, Business Expansion, International, BNET Feature

Thanks to job growth and newfound political stability, these smaller markets present a big opportunity for U.S. and other western companies to expand.

Vietnam

Vietnam’s growth rate has led some experts to call it “the next China.” (Photo by NguyenTrung, CC 2.0)

GDP:
$66.4 billion
Population:
85.2 million
GDP growth rate:
8.5 percent
Why it’s hot:
Since the U.S. trade embargo was lifted 14 years ago, the country’s young, literate workforce has helped Vietnam capture the outsourcing business that China and India once commanded. Poverty was cut in half, and per capita income more than tripled between 1993 and 2004. In the past year, $10 billion in investments has poured in from foreign firms, says Khoa Do, a Vietnam venture capital specialist and partner at DLA Piper US, a Los Angeles law firm.

At the time the embargo ended, people shopped at open-air markets. Today, groceries, clothing stores, and restaurants cater to a more sophisticated population. Key ports, communication systems, and roads are improving, and even outlying villagers are becoming more entrepreneurial by repairing cars and making furniture. “Vietnam is the next China,” says Thomas Lairson, international business professor at Rollins College in Winter Park, Fla. “The economy has been growing 8 to 9 percent a year.”

Sectors in demand:
Job growth has created a middle class with an appetite for computers, cameras, and cell phones. “There’s an impressive high rate of technology growth and adoption. As of 2006, Internet penetration was 20 percent of the population, and cell phone penetration was 14 percent,” Do says. Yahoo, Sun Microsystems, and Intel are here; Intel has begun constructing a $1 billion semiconductor facility.
Cost of doing business:
Low. The average Vietnamese wage of about $528 a year is lower than basic wage levels in much of China. About 70 percent of the population is under age 35, and English is a common second language, providing a rich talent pool for American employers. In the last year, Vietnam has also made important pro-business regulatory changes — including one that established a securities exchange and trading center, according to a new report by IFC and the World Bank
.

Risk assessment:
Vietnam is still a Third World country in many ways, and a communist regime still governs, maintaining tight control over commerce, banking, and capital markets. A weak legal system creates opportunities for corruption and provides little protection for investors against directors’ misuse of corporate assets. Vietnam remains among the countries that protect investors least, despite adopting new securities laws, according to the World Bank. Paying business taxes is cumbersome, taking a company an average of 130 days.

Kazakhstan

A major oil discovery has brought foreign investment to Kazakhstan. (Photo by Lauras512, CC 2.0)

GDP:
$102.5 billion
Population:
15.2 million (2006)
GDP growth rate:
8.7 percent
Why it’s hot:
Located northwest of China, this former Soviet Republic is almost the size of Western Europe, and it’s the fastest-growing economy in the region. In 2000, the world’s largest oil discovery in the past decade, 9 billion barrels, was found in the Caspian Sea in Kazakhstani territory. American business took note and began an expansion in the country. In the capital city of Astana, a building boom is bringing fine restaurants, luxury apartment buildings, and high-end hotels to serve business travelers and tourists. American companies have invested about $11.8 billion since 1993, according to the U.S. State Department, helping to make the country the most dynamic of the former Soviet republics.
Sectors in demand:
Oil, gas, business services, telecom, electrical, energy, real estate, and tourism sectors are flourishing. A new class of wealthy consumers is snapping up designer clothes, cell phones, and luxury cars. More than a hundred American companies and service entities have expanded here, including international law firms and the Big Four accounting firms. New financial sector reforms are drawing foreign banks, including ABN-AMRO, Citibank, and HSBC, says Greg Vojack, who lives in Kazakhstan and is managing partner of the law firm Bracewell & Giuliani. There’s also demand for environmental services firms to clean up nuclear testing sites left over from the Soviet days, and to protect the Caspian ecosystem.

Cost of doing business:
Medium. The housing market is getting more expensive every day, and bureaucracy still slows deals. According to the U.S. State Department
, Kazakhstani businesspeople are less direct than Americans and can take several meetings to accomplish what U.S. businesspeople achieve in one. Kazakhstan recently modernized its currency control laws to allow limitless flows of capital into the country.

Risk assessment:
Corruption is widespread, although the political and regulatory infrastructure is open to foreign investment. The government sparked concern among foreign oil companies when it signed legislation that gives the government the right to cancel oil production sharing agreements “to protect the national interests.” But, according to Charles M. Becker, an economics professor at Duke University and a former senior labor advisor for the Kazakhstani government, “The key economic ministries and regulatory agencies are all highly professional and competent and appear to be uncorrupted.”

Peru

Thanks to new political stability, Peru is growing faster than other countries in Latin America. (Photo by Greg M., CC 2.0)

GDP:
$101.5 billion
Population:
28.6 million
GDP growth rate:
7.5 percent
Why it’s hot:
In the past five years, Peru has been growing faster than most other Latin American countries, thanks to a more stable political climate and a boon in mining and agricultural exports. Peruvian incomes are rising (hitting a gross national income of $2,980, according to the World Bank), and unemployment is dropping. Citibank, McDonald’s, Motorola, Clorox, Proctor & Gamble, Chili’s Bar & Grill, Domino’s Pizza, and Marriott Hotels all have moved into the country. Peru’s fruit, vegetable, coffee, and chocolate industries are fledgling and in need of investment. Green technologies, too, may be in demand if the United States approves a free-trade agreement with Peru and asks the country to raise its environmental standards, as is expected, according to Roy Nelson, professor of international studies at Thunderbird School of Global Management in Glendale, Ariz. The country’s environmental woes include deforestation, overgrazing, air pollution, and pollution of rivers and coastal water from mining waste.
Sectors in demand:
The country’s growth has created an emerging middle class with a demand for TVs, refrigerators, stereos, and other consumer goods. Shopping malls are going up, replete with Starbucks and other American retailers in major cities. Thanks to Incan ruins, Peru’s tourism industry is blossoming, so tourism services — from high-end to economy-travel — are in high demand.
Cost of doing business:
Medium. Wages and rent can be lower in Peru than in other South American countries, but real estate prices are quickly rising. Because the country is less efficient and less developed, lost time remains a high cost of doing business. For instance, it can take up to 72 days to start a business, according to the World Bank’s “Doing Business” report
. Getting goods in and out of Peru takes longer than in many countries and costs more in fees. Businesses also cite tax administration and access to finance as top barriers to investing in Peru, according to the World Bank report.

Risk assessment:
After years of fighting terrorist groups such as the Shining Path, Peru finally appears to be more stable, and the current government is business-friendly, lowering taxes and cracking down on corruption under a new corruption chief. Concerns remain, however, about how things will go under the country’s new president, Alan Garcia, who in the late 1980s was also the nation’s chief executive. Garcia’s government has market-friendly economic policies, a plan to boost private investments, and a plan to create 1.5 million new jobs.

Rwanda

Rwanda’s reform-minded government has made the country attractive to U.S. companies. (Photo by The Dilly Lama, CC 2.0)

GDP:
$2.6 billion
Population:
9.5 million
GDP growth rate:
6.3 percent
Why it’s hot:
Rwanda has made significant strides since wars and genocide killed hundreds of thousands in 1994. Capital is flowing into the country, and American businesses are opening operations here — including an off-road vehicle-assembly plant, a high-tech outsourcing operation, and a local high-speed Internet and phone company. Qualcomm, the cell-equipment giant, plans to open its first African training center in Rwanda, and last spring Google executives scouted the country to open a computer center there. “Yes, part of the interest stems from pangs of conscience,” Google CEO Eric Schmidt told Business 2.0 magazine. “But there’s genuine opportunity for business, and the draw (is) an African government that is treating foreign investors friendlily.” The country still needs foreign investments in farming and in mining for gold and sapphires.
Sectors in demand:
Tourism is an unexploited opportunity in Rwanda, a country known for its scenic beauty, mild climates, and wildlife, most notably its gorilla population. Cell phone services also are growing.

Cost of doing business:
Low. The densely populated country of 8 million offers less competition and a reform-minded government. Real estate prices are low. (A 3- to 4-bedroom home in Kigali can be bought for $13,000 to $64,000.) But costs of manufacturing exports are high. Be prepared to take care of employee families’ needs, as is customary in African nations.
Risk assessment:
The African continent’s volatility and tribal rivalries make it difficult terrain for outsiders to navigate. Rwanda is not only poor but landlocked, and consequently the country is economically dependent on its neighbors. Kenya’s recent chaos caused the price of oil and electricity to jump dramatically, says Josh Ruxin, founder of Access Project in Rwanda, which helps develop and implement public-health programs.
 
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  •  
    1

    naouss

    04/29/08 | Report as spam

    More African & Middle eastern countries

    I think this article should include more African and Middle eastern countries due to the fact that Asia is already saturated and we all know what happens when Financial crisis arise... Africa is the best place to invest in now. 7% average rate of growth guarateed for the next 10 years with commodity prices soring because of hungry China and India. Many companies are building weath faster than more corporations in Asia like MTN, Orascom, CFAO. Instability is a past issue that is rapidly vanishing with improving living standards. Countries like RDC, Nigeria, Cameroon and Ivory Coast are definatly where to invest for five folded returns at mid-term.

  •  
    2

    victor_cretu

    05/08/08 | Report as spam

    What about Eastern Europe?

    Maybe you have made this article from the american companies point of view. In Europe almost all manufacturers are moving their production facilities in the East.

  •  
    3

    jvpinzon

    06/17/08 | Report as spam

    RE: Expanding Overseas: The Best Small Markets

    What about Colombia?

    Population : 43,593,035.

    Population growth rate: 1.46%.

    Language: Spanish.

    Education: Years compulsory--9. Attendance--80% of children enter school. Only 5 years of primary school are offered in many rural areas.

    Literacy--92.5% (2006).

    Health: Infant mortality rate--20.3/1,000. Life expectancy--men 68 yrs., women 76 yrs. (2006).

    Colombia is the third-most populous country in Latin America, after Brazil and Mexico. Movement from rural to urban areas has been heavy. The urban population increased from 57% of the total population in 1951 to about 74% by 1994. Thirty cities have a population of 100,000 or more.

    The nine eastern lowlands departments, constituting about 54% of Colombia's area, have less than 3% of the population and a density of less than one person per square kilometer (two persons per sq. mi.).


    GDP (PPP): $366.7 billion (2006)

    Annual growth rate: 5.4% (2006).

    Per capita GDP (PPP): $8,400 (2006).

    Manufacturing: 35.2% of GDP (2006). Types: textiles and garments, chemicals, metal products, cement, cardboard containers, plastic resins and manufactures, beverages.

    Agriculture: 12% of GDP (2006). Products: coffee, bananas, cut flowers, cotton, sugarcane, livestock, rice, corn, tobacco, potatoes, soybeans, sorghum.

    Service sector: 52.7% of GDP (2006).

    Source: U.S. State Department's Country Background Notes (2005) and CIA - The World Factbook (2006).

  •  
    4

    flashgordon21

    07/12/08 | Report as spam

    RE: Expanding Overseas: The Best Small Markets

    What about Argentina?
    Does it show a growing potential?
    In which fields?
    Consulting...?
    Thank you!
    Pablo

  •  
    5

    pinukcom

    07/25/08 | Report as spam

    Ghana?

    Try Ghana

    a) It's on the same time zone as London - EST + 5
    b) English is very widely spoken (first language for many)
    c) There is a sizeable population of comparatively well-educated and well-motivated graduates.
    d) It is politicaly and socially pretty stable with few security risks.
    e) Corruption exists but it is not in the same league as other west African states (you-know-who)
    f) Infrastructure is pretty good (in the capital, Accra, certainly) - better than India, for example.
    g) Educated Ghanaians are familiar with the cultures of other countries and many have travelled - especially the UK and USA which have significant Ghanaian migrant populations.

    David

  •  
    6

    alnoui

    08/25/08 | Report as spam

    RE: Expanding Overseas: The Best Small Markets

    What about North Africa?

  •  
    7

    bruce5220

    09/15/08 | Report as spam

    RE: Expanding Overseas: The Best Small Markets

    I think that sub-Saharan Africa is a great idea for new
    business, particularly Ethiopia, Kenya, Rwanda, and other
    emerging nations in the region. With particular potential
    is Addis Ababa, Ethiopia, a wonderful city that is
    changing and growing at the speed of sound. I
    recommend basing an operation in Addis, and expanding
    from there to other nations regionally in Africa. You
    might also consider being based in Dubai, as it is only a
    3 hour flight to Addis.

  •  
    8

    bruce5220

    09/15/08 | Report as spam

    Addis Ababa

    I spend one month in Addis earlier this year.I think
    that sub-Saharan Africa is a great idea for new
    business, particularly Ethiopia, Kenya, Rwanda, and
    other emerging nations in the region. With particular
    potential is Addis Ababa, Ethiopia, a wonderful city
    that is changing and growing at the speed of sound.
    THe amazing thing about Addis is that it is a harbor of
    safety in a region that can be unstable. I recommend
    basing an operation in Addis, and expanding from
    there to other nations regionally in Africa. You might
    also consider being based in Dubai, as it is only a 3
    hour flight to Addis.

  •  
    9

    sdoijode@...

    10/16/08 | Reported as spam

    RE: Expanding Overseas: The Best Small Markets

    What about India??

  •  
    10

    mikeotechi

    10/18/08 | Report as spam

    And Kenya Tops Them in East & Central Africa

    Despite reeling from near dis-integration early this year, after a flawed election, Kenya is holding it's on in East & Central Africa.Even though not to the standards of the Developed World, Kenya has four International Airports-Nairobi,Mombasa, Kisumu and Eldoret. Its a hub of business for all states in this territory(including the listed Rwanda)-which it can easily gag with its Mombasa harbour dependance on Kenya. The Grand Coalition government is putting all laws and policies for investment,security and stability in place.
    Kenya has an all round fine weather,its flora, fauna and world class tourism are renowned-and now with the wildebeast immigration in the Mara National Park listed as a world wonder.
    And not least-the legendary Barack Obama traces his roots in Western Kenya-that is a feather on Kenya's cap-considering his exploits in the U.S.A

  •  
    11

    naouss

    10/21/08 | Report as spam

    Asia/Africa/Eastern Europe

    Potential Growth:
    -West Africa; B+
    -East A.; B+
    -Central A.; B
    These countries are and will in no ways
    experience the global slowdown, their commodity
    trades are too diversified... We all love Obama
    but doubts arise on ideas of him favoring Africa.
    Middle East: B-
    -too much exposure to the west
    -contraction of oil prices
    Eastern Europe: B+
    Benefiting from European shift towards east In
    slowdown.

  •  
    12

    ifrashh

    10/28/08 | Reported as spam

    RE: Expanding Overseas: The Best Small Markets

    What about South Asian countries?

  •  
    13

    fgalotti

    11/10/08 | Report as spam

    RE: Expanding Overseas: The Best Small Markets

    Yonkers, NY right on the Hudson. Acres of empty factories, rail service to NY and overseas market of NJ

  •  
    14

    doug69corbett

    11/18/08 | Report as spam

    RE: Expanding Overseas: The Best Small Markets

    How do I get the India expansion article

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