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Writing the Killer Idea Pitch

Tags: Gym, Memo, Workforce Management, Asset Management, Recruitment & Selection, Human Resources, Operational Planning, Business Operations, Geoffrey James, BNET Feature

If you've got an idea for improvements within your own company, it's often easy to assume that your boss will hear you out. But there's a right way and a wrong way to sell an idea with an email or internal memo. Below are two examples—one that's likely to bomb, and one that has a good chance of success. Roll your mouse over the blue numbers to find out why.

The Wrong Way:

The Right Way:

 
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  •  
    1

    Scott.M

    05/10/07 | Report as spam

    Not just for memos

    This is good advice for more than just memos. You can use this for stating your opinion in meetings, giving presentations, even just conversations with employees.

    The most important point is to state you subject/issue/question up front. This gives your audience a context for the discussion. They are much more likely to then pay attention to your background information.

  •  
    2

    Anandateertha

    05/28/07 | Report as spam

    Writing the Killer Idea Pitch

    It was a wonderful experience reading the two versions. If the first version is read in isolation, one would think "What's wrong with it?" Had there been not the boxes mentioning what was wrong with each section, we would have said, that is the way we normally see. However, the second version, point by point overcomes the shortfalls in the first version and makes the proposal more acceptable. Kudos for the deep insight into the expressions and their hidden meanings.
    Anandateertha

  •  
    3

    kyousif

    07/09/07 | Report as spam

    smart

    wonderful intellectual article

  •  
    4

    dipsat2004@...

    07/11/07 | Report as spam

    Writing teh killer Idea pitch

    Very helpful,short and smart

  •  
    5

    pravsola@...

    09/21/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    I agree , many a time most nice ideas / intentions are lost by a long rhetoric rather than a point-solution type of communication

  •  
    6

    daniel@...

    09/25/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    Excellent overview! I really like how you've shown the right and wrong way to
    write a pitch letter - its extremely helpful!

  •  
    7

    laoso2

    09/26/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    You are bang on. Excellent. In the company I work, the executives really want to get to the bare bones early as they have lots to do.

    The right way works for me.

    Sbaba

  •  
    8

    Annieinthesun

    09/26/07 | Report as spam

    Bang on, bang up reply

    I agree with Anandateertha's comment that it was helpful to see the 2 different versions. Upon reading the article, I might have to go back to my own blog entries and shake things up a bit.

    That being said, I love Sbaba's short & sassy comment. Bang on...is that a Britishim? Love the colorful language. Makes the comments as interesting as the article!

  •  
    9

    smladsi@...

    09/26/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    Thanks for the great article. As the other comments have pointed out, these same concepts should be used for most verbal and written communications. I especially liked the closing sentences - this will really generate some action.

    Thanks
    Scott

  •  
    10

    vinuz@...

    10/01/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    I need to try this with my HR head. Interestingly, the content matches my thoughts I had input in HR's suggestion log happy

  •  
    11

    meryllogue@...

    10/03/07 | Report as spam

    BNET: My number 1 learning stop!

    I LOVE how BNET puts stuff out there. Ever watch "Dog & Pony" on this BNET? More awesome content. Short, sweet, to the point. And the before & after format of this article was indispensible to assimilating the knowledge. I consistently learn more here than any other site I visit!

  •  
    12

    motaz999

    11/09/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    very nice one

  •  
    13

    enb5122

    12/20/07 | Report as spam

    RE: Writing the Killer Idea Pitch

    Excellent! Just what I need at the right time to introduce launch my company via email...

    www.it-nconsulting.com

  •  
    14

    invictallc

    12/20/07 | Report as spam

    Now that's a killer pitch

    It's important to quote other reports and support all your points with research. It's even more important if you can take some of your managers own words and put it in the article. Your manager will be less likely to attack his own words then the words of others.

    Asif Ahmed
    www.heliobusiness.com

  •  
    15

    brunolean

    03/24/08 | Report as spam

    body language and non verbal communication

    Body language and non verbal communication is an important tool for developing interpersonal skills.
    Today a lot of focus on non verbal communication would enable the young towards their personality development.

    I have developed a cd-rom on body language in India.

    Bruno Lean
    bruno_lean@hotmail.com

  •  
    16

    pmason@...

    02/10/09 | Report as spam

    RE: Writing the Killer Idea Pitch

    Good before and after comparison.

    But the best business axiom that came out of the 20th century came out of the movie Jerry Maguire, where Rod Tidwell said to Jerry Maguire: Just show me the money Jerry, just show me the f*#king money!

    Do that that as early as possible in a presentation and you will get your target?s immediate attention.

  •  
    17

    snyder3961

    02/11/09 | Report as spam

    RE: Writing the Killer Idea Pitch

    Bookmark-worthy! The format is a great way of illustrating the points. Writing like this is not easy, but you show why it's worth it.

    There's one more you could add - the wrong one starts out with "I recently read" (yawn) while the right starts with "As you know" (read on for a compliment).

    I hadn't heard of BNET until today when a colleague tweeted this. I'll be back...

    Carolyn

  •  
    18

    S Mirabella

    02/17/09 | Report as spam

    RE: Writing the Killer Idea Pitch

  •  
    19

    S Mirabella

    02/17/09 | Report as spam

    Re: Killer Idea Pitch - Good advice for all messages

    The most important part of this message is the subject line, #1. It's like a headline and compells you to read further.

    Today, no one has time or patience to search for the main message buried in lines of paragraph text. So bullet wherever possible. Your message will be clear and memorable.

    My advice to this writer would be to bullet or highlight the main message, #3, because it's the solution and that's what the reader is trying to find. This works for all communications. So, if you're speaking, think in bullets as well.

    Susan

  •  
    20

    JennyN1

    03/02/09 | Report as spam

    RE: Writing the Killer Idea Pitch

    Some really useful, well explained tips.
    Thanks.

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