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How to Get the Most From a Leaner Team

Tags: Team, Customer Service, Employee, Taco Bell Corp., Idea, Problem, Solution, Team Management, Product Marketing, Customer Relationship Management (CRM), Management, Marketing, Enterprise Software, Software, Competitive advantage, taco bell, Ritz Carlton customer service, open-book management, Marie C. Baca

Things are as bad at your company as you’ve ever seen them. You’re doing the work of three managers, yet you know your job could be eliminated tomorrow. What does your gut tell you to do? Bear down. Get deeply involved in your team’s work. Make sure every single member of your team is doing exactly the right thing. Let your bosses see how hard you’re working.

Wrong, wrong, wrong. Now, more than ever, you need to remind yourself of the old leadership koan: The best managers manage least. Remember your team members are also scared, overworked, and flailing. The last thing they need is you, spread too thin, sending them off in random directions.

So, yes, make sure everyone on the team understands the mission. But once you’ve done that, push authority and responsibility down to them. Make them feel that they are the solution to your company’s problems, not its victims. In this resource-constrained environment, you need to get the most from the lean team you have. Micromanaging won’t do it — and, besides, you don’t have time.

For inspiration, we’ve highlighted five companies here that pushed power, information, and authority down the organizational structure, sometimes in sharp opposition to the corporate culture. In every case, the lighter managerial touch produced more-motivated workers, cost savings, higher productivity, happier customers, or fatter profits. Who couldn’t use a little of that these days?

Taco Bell: Empower the Little Guys

The Idea: Provide entry-level employees with the tools and incentives to handle more responsibility with minimal supervision.

The Problem: In the early 1990s, Taco Bell wanted to open thousands of new restaurants but didn’t have enough managers for each location.

The Solution: It trained entry-level employees to become their own managers, as described in the book, The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage published by Harvard Business Press. Taco Bell empowered these teams to open and close their branches, to hire other team members, and to implement ideas for running the store more efficiently. Naturally, it paid these folks more. After trying out the program in a select group of stores, Taco Bell found that the locations run by self-managed teams boasted higher profitability and better customer satisfaction than those with on-site managers.

Dorian Drake International: Open-Book Management

The Idea: Let employees know how the company is performing so that they see how their job helps the business as a whole.

The Problem: The export-management company was running out of ideas to increase efficiency.

The Solution: Managers began sharing company financial information with employees in 2002 and let them see where they could help.

According to a Wall Street Journal article, the results were fast and tangible. The year that the program went into effect, employees noticed that some departments were receiving discounts from vendors that other departments were not receiving. The employees spoke up, and the company negotiated those discounts across the firm. This open-book practice led to other unforeseen benefits. For example, workers began booking less-expensive travel accommodations (perhaps because their peers could see what they were spending) and became more diligent about following up with clients with outstanding bills. In that first year, Dorian Drake turned a $500,000 loss into a $200,000 profit — with no increase in sales.

Ritz Carlton: Let the Employees Fix It

The Idea: Give employees the authority to fix many customer-service problems promptly themselves.

The Problem: Waiting for managerial authorization to spend money to fix customer-service problems was only making unhappy customers unhappier.

The Solution: The Ritz-Carlton chain of hotels permits its associates to spend up to $2,000 to address customer problems without consulting management. In one case, described in Supervision in the Hospitality Industry: Applied Human Resources, the hotel’s laundry service accidentally burned a bridesmaid’s dress while ironing it. The concierge decided to remedy the situation by taking the guest to a nearby Versace store and buying her a dress on her own credit card. Initiatives like this one dissuade supervisors from micromanaging, which in turn allows the hotel chain to maintain a top level of customer service while keeping employee turnover far lower than that at rivals.

SimulScribe: De-structure the Workday

The Idea: Let employees set their own hours and chose where they work so that they can be as productive as possible.

The Problem: The voice-mail transcription technology company needed to keep costs low since it was running on funding from angel investors.

The Solution: SimulScribe’s 10 employees are free to work whenever and wherever they want, as long as they meet set goals. Fail to meet those goals, says CEO James Siminoff, and you’re out. The results-driven approach is simple, direct, and effective. He says that his team, which is scattered across the country, loves the flexibility, and it has the benefit of keeping Siminoff’s costs really low.

Skyline Construction: Let Them Name Their Own Pay

The Idea: Employees at the San Francisco general contractor chose their compensation structure from within a set range.

The Problem: Costs were rising too fast, so the CEO gathered a team to figure out ways to bring them down.

The Solution: In 2007, Skyline Construction Inc. asked a handful of employees to choose their own salaries within a $25,000 range, according to a Wall Street Journal article. Those who picked salaries at the lower end of the spectrum had a chance to earn larger year-end bonuses, depending on whether they met or exceeded certain goals. If Skyline didn’t generate an operating profit, it would pay no bonuses. At the end of the year, employees received their bonuses and reported that the bonus possibility did motivate them. Top execs said the system let them cut costs up front while fostering a spirited entrepreneurial culture.

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  •  
    1

    richscot

    08/25/09 | Reported as spam

    RE: How to Get the Most From a Leaner Team

    Good Article. I think it's also important if Upper Management aren't delivering a strong message on ' Mission ' then you need to get simple and focused by creating a mission that your team can digest. Also check in whether the team don't have any roadblocks on empowerment, if they do - blow them out of the way. I told my team if they needed to spend $1k to fix a client problem just ' do it ' and tell me later. It was amazing that this simple authority made them feel much more powerful.

  •  
    2

    Rwamasirabo

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    Dear Marie, I agree with you. there is nothing motivating like empowerment and sharing information on basic financial health of the company. This is amazingly energising that employees begin to engage in constructive corridor talks about OpCo sales and profit figures and how this will impact on their annual bonus. BUT always be around to unlock some situations and ensure that they have not diverted from the mission and strategy.

  •  
    3

    anwulika

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    I really grateful for this article. I manage a unit with a lean team and lean resources and have been perplexed on the way forward because my company was hit badly by the recession and can't afford new hire. I have been torn between asking for more people or narrowing my focus on achievables to enable me stay on top and boost morale to get the best results. This has helped me. It hasn't answered all my questions but it's a big step. Thanks for the article.

  •  
    4

    m.anleitner.68

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    Good ideas, good examples--but managers DO need to ask about the most important aspects of a team's work on a regular basis. No matter what policies exist, no matter what you've said, the things that will get the most attention are those activities, goals, and objectives that you inquire about on a consistent and regular basis.

    Avoiding micromanagement is critical--you don't necessarily need to tell an experienced and motivated team how to do something, but you need to exert a high level of energy to make sure a self-directed team knows what's important.

    After all, your performance is on the line, too--and if a self-directed team runs off in a direction that your boss doesn't like, it's your problem, not your team's problem. You are the "manager."

    Citing the Dorian Drake example, if employees reduced travel costs by selecting unsafe hotels or other risky services--in a well-meaning effort to reduce costs--the company could well be held liable for damages (when, inevitably, something goes wrong) in amounts that are far greater than the cost savings.

    Conversely, employees that made smart, insightful choices about lower cost but secure travel arrangements deserve public praise, and not just from their peers, but also from management.

  •  
    5

    seknutson

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    Summarized = shared vision, shared reward

  •  
    6

    Scott.M

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    I agree with m.anleitner.68. "Getting out of the way" of your team only works well when there are clearly defined goals.

    Also, managers need to remember that goals that may seem clear to them are not always clear to the team. Remember, a manager works with a bigger picture than his subordinates.

    This is especially clear in technical fields, where technical excellence may be the focus of the team members, while supporting key business functions is the focus of the management. Just "getting out of the way" of some teams may result in people only working on the stuff that interests them, while the bigger picture is ignored.

  •  
    7

    efairlie@...

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    I cant download the document in pdf!!
    there is an error!!

  •  
    8

    websubs

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    Exactly on-point. You let your best employees do what they are great at doing. This is also the concept I strongly put across in my leadership book "Let It Fly! Defy the Laws of Business Gravity and Keep Your Company Soaring" (by Gary Lim, Dorato Press 2009). I wrote that when you let your teammates "let it fly", they will create the lift that helps keep your company flying high.

  •  
    9

    stcarnes

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    As we empower teams of folks to make choices we must set good boundaries for their efforts. In the Ritz example, every employee knew that the purpose was to solve a customer problem and the upper limit was $2K. Clear and simple. It's a fine line between getting out of their way and overmanaging. Drawing good boundaries makes that line easier for all to deal with.

  •  
    10

    Baidnath

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    Understand your team members properly and avoid repeating
    the things that your team doesn't like and always be focus
    towards your goal. Use your leadership quality to influence and
    to motivate your team members.

    regards,
    Mr. Baid Nath

  •  
    11

    kare@...

    08/26/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    At a more granular level, the most efficient way to optimize
    the performance of any organization is to train people on how
    to become smarter at collaboration - the specific behaviors by
    which the right "we" can quickly self-organize around a
    problem or opportunity. Those behaviors and the
    organization's support of them lead to higher performance and
    morale.

  •  
    12

    RickGrbavac

    08/27/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    The top performers in every organization have figured out how to be successful and efficient in that environment. But just as you can't just tell people, "OK, now you are empowered", you also can't just ask the top performers, "Why are you so good at what you do?" Capture the wisdom AND the knowledge of your top performers and pass that along to others so that they will think and perform like those that have already figured it out. Do this transfer in a way that increases their dignity and respect and you will find that they embrace the change. The result: everyone pulling on the same rope in the same direction!

  •  
    13

    DeonBasson

    09/01/09 | Report as spam

    RE: How to Get the Most From a Leaner Team

    THE MOST VITAL ATTRIBUTE OF A GREAT PERFORMING TEAM (and especially leaner) IS THAT THE INDIVIDUALS IN THE TEAM UNDERSTAND EACH OTHER.
    Where most teams get it wrong is to truly understand their team members and I am not talking about understanding the roles and responsibilities, but understanding who that specific member is and I am referring to the way they think and the way they communicate.

    Let me elaborate.....

    Our thinking preferences are major contributors to the strength of our communication and hence the ability to persuade and work with people. Some people enjoy blasting facts, while others think it is boring; some people want to hear about the big picture, while others think it is too vague; some need variety while others need to specialize. Our thinking preferences differ from each other even more than our fingerprints, creating complete different styles of communication. However if you understand and communicate in the style of the person you are communicating with, you will enhance your success rate dramatically. The 4 types of thinking preferences that we all have are :
    Visionary people are opportunistic, risk takers and enjoy new ideas. When talking to them talk about the future and the bigger picture, but don't be inflexible and don't play it too safe.
    Connected people focus on people and are emotional. When talking to them talk about people and family, be supportive and keep eye contact, but don't be insensitive or impersonal.
    Analytical people want all the facts and like to analyse. When talking to them talk with logic and prepare your facts, but do not be too informal or unprepared on facts and don't create answers.
    Methodical people want order and get things done. When talking to them talk each point to conclusion and stick to an agenda, but don't be disorganised or introduce too much change.

    Our tendency is to think, work and communicate in our own preference and hence completely speaking past the other person.

    DO YOUR OWN FREE PROFILE TO ILLUSTRATE WHAT YOUR PREFERENCE IS. GO TO WWW.2INTERACT.COM and follow the blue arrow.
    Share the results with your team members and watch the understanding of the different team members improve.

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